Otwarty dostęp

Green Marketing and Greenwashing in Poland and France, a Comparison of Consumer Reactions


Zacytuj

ADEME (2012). Guide Anti Greenwashing. https://antigreenwashing.ademe.fr/sites/default/files/docs/ADEME_GREENWASHING_GUIDE.pdf ADEME ( 2012 ). Guide Anti Greenwashing . https://antigreenwashing.ademe.fr/sites/default/files/docs/ADEME_GREENWASHING_GUIDE.pdf Search in Google Scholar

Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T Ajzen I. ( 1991 ). The theory of planned behavior . Organizational Behavior and Human Decision Processes , 50 ( 2 ), 179 211 . https://doi.org/ 10.1016/0749-5978(91)90020-T Open DOISearch in Google Scholar

Ali, M. (2021). A social practice theory perspective on green marketing initiatives and green purchase behavior. Cross Cultural & Strategic Management, 28(4), 815–838. https://doi.org/10.1108/CCSM-12-2020-0241 Ali M. ( 2021 ). A social practice theory perspective on green marketing initiatives and green purchase behavior . Cross Cultural & Strategic Management , 28 ( 4 ), 815 838 . https://doi.org/ 10.1108/CCSM-12-2020-0241 Open DOISearch in Google Scholar

Ataei, P., Aliabadi, V., Norouzi, A., & Sadighi, H. (2019). Measuring the employees’ environmental attitude of agricultural knowledge-based companies based on sociocultural components: a case study from Iran. Environment, Development and Sustainability, 21(5), 2341–2354. https://doi.org/10.1007/s10668-018-0136-9 Ataei P. Aliabadi V. Norouzi A. & Sadighi H. ( 2019 ). Measuring the employees’ environmental attitude of agricultural knowledge-based companies based on sociocultural components: a case study from Iran . Environment, Development and Sustainability , 21 ( 5 ), 2341 2354 . https://doi.org/ 10.1007/s10668-018-0136-9 Open DOISearch in Google Scholar

Bagozzi, R. P., Tybout, A. M., Craig, C. S., & Sternthal, B. (1979). The construct validity of the tripartite classification of attitudes. Journal of Marketing Research, 16(1), 88. https://doi.org/10.2307/3150879 Bagozzi R. P. Tybout A. M. Craig C. S. & Sternthal B. ( 1979 ). The construct validity of the tripartite classification of attitudes . Journal of Marketing Research , 16 ( 1 ), 88 . https://doi.org/ 10.2307/3150879 Open DOISearch in Google Scholar

Bailey, A. A., Mishra, A., & Tiamiyu, M. F. (2016). GREEN consumption values and Indian consumers’ response to marketing communications. Journal of Consumer Marketing, 33(7), 562–573. https://doi.org/10.1108/JCM-12-2015-1632 Bailey A. A. Mishra A. & Tiamiyu M. F. ( 2016 ). GREEN consumption values and Indian consumers’ response to marketing communications . Journal of Consumer Marketing , 33 ( 7 ), 562 573 . https://doi.org/ 10.1108/JCM-12-2015-1632 Open DOISearch in Google Scholar

Belch, G. E., & Belch, M. A. (2021). Advertising and promotion: An integrated marketing communications perspective (12th ed.). McGraw-Hill Education. Belch G. E. & Belch M. A. ( 2021 ). Advertising and promotion: An integrated marketing communications perspective ( 12th ed .). McGraw-Hill Education . Search in Google Scholar

Cash Investigation (2012). Plastique : la grande intox [Film]. France: France Télévisions. Cash Investigation ( 2012 ). Plastique : la grande intox [Film] . France : France Télévisions . Search in Google Scholar

Chan, R. Y. K. (2001). Determinants of Chinese consumers’ green purchase behavior. Psychology and Marketing, 18(4), 389–413. https://doi.org/10.1002/mar.1013 Chan R. Y. K. ( 2001 ). Determinants of Chinese consumers’ green purchase behavior . Psychology and Marketing , 18 ( 4 ), 389 413 . https://doi.org/ 10.1002/mar.1013 Open DOISearch in Google Scholar

Chen, L., Wu, Q., & Jiang, L. (2022). Impact of environmental concern on ecological purchasing behavior: The moderating effect of prosociality. Sustainability, 14(5), 3004. https://doi.org/10.3390/su14053004 Chen L. Wu Q. & Jiang L. ( 2022 ). Impact of environmental concern on ecological purchasing behavior: The moderating effect of prosociality . Sustainability , 14 ( 5 ), 3004 . https://doi.org/ 10.3390/su14053004 Open DOISearch in Google Scholar

CorpWatch. (2001). Greenwash Fact Sheet. https://www.corpwatch.org/article/greenwash-fact-sheet CorpWatch . ( 2001 ). Greenwash Fact Sheet . https://www.corpwatch.org/article/greenwash-fact-sheet Search in Google Scholar

Czaja M. (2011). Greenwash w Polsce czyli zielone kłamstwo w reklamie. https://www.wirtualnemedia.pl/artykul/greenwash-w-polsce-czyli-zielone-klamstwo-w-reklamie Czaja M. ( 2011 ). Greenwash w Polsce czyli zielone kłamstwo w reklamie . https://www.wirtualnemedia.pl/artykul/greenwash-w-polsce-czyli-zielone-klamstwo-w-reklamie Search in Google Scholar

Dragolea, L.-L., Butnaru, G. I., Kot, S., Zamfir, C. G., Nuţă, A.-C., Nuţă, F.-M., Cristea, D. S., & Ştefănică, M. (2023). Determining factors in shaping the sustainable behavior of the generation Z consumer. Frontiers in Environmental Science, 11, Article 1096183. https://doi.org/10.3389/fenvs.2023.1096183 Dragolea L.-L. Butnaru G. I. Kot S. Zamfir C. G. Nuţă A.-C. Nuţă F.-M. Cristea D. S. & Ştefănică M. ( 2023 ). Determining factors in shaping the sustainable behavior of the generation Z consumer . Frontiers in Environmental Science , 11 , Article 1096183. https://doi.org/ 10.3389/fenvs.2023.1096183 Open DOISearch in Google Scholar

Emarketing. (2012). Qu’est-ce que le marketing ? https://www.e-marketing.fr/Definitions-Glossaire/est-que-marketing-238286.htm Emarketing . ( 2012 ). Qu’est-ce que le marketing ? https://www.e-marketing.fr/Definitions-Glossaire/est-que-marketing-238286.htm Search in Google Scholar

EMLV. (2020). Le marketing vert ou responsable : comment et pourquoi le pratiquer ? https://www.emlv.fr/le-marketing-vert-ou-responsable-comment-et-pourquoi-le-pratiquer/ EMLV . ( 2020 ). Le marketing vert ou responsable : comment et pourquoi le pratiquer ? https://www.emlv.fr/le-marketing-vert-ou-responsable-comment-et-pourquoi-le-pratiquer/ Search in Google Scholar

European Commission. (2022). Proposal for a directive of the European Parliament and of the Council amending Directives 2005/29/EC and 2011/83/EU as regards empowering consumers for the green transition through better protection against unfair practices and better information. European Commission. European Commission . ( 2022 ). Proposal for a directive of the European Parliament and of the Council amending Directives 2005/29/EC and 2011/83/EU as regards empowering consumers for the green transition through better protection against unfair practices and better information . European Commission . Search in Google Scholar

Freitas Netto, S. V. de, Sobral, M. F. F., Ribeiro, A. R. B., & Da Soares, G. R. L. (2020). Concepts and forms of greenwashing: A systematic review. Environmental Sciences Europe, 32(1). https://doi.org/10.1186/s12302-020-0300-3 Freitas Netto S. V. de Sobral M. F. F. Ribeiro A. R. B. & Da Soares G. R. L. ( 2020 ). Concepts and forms of greenwashing: A systematic review . Environmental Sciences Europe , 32 ( 1 ). https://doi.org/ 10.1186/s12302-020-0300-3 Open DOISearch in Google Scholar

Govender, P. J. & Govender, L. T. (2016). The influence of green marketing on consumer purchase behavior. Environmental Economics, 7(2), 77–85. https://doi.org/10.21511/ee.07(2).2016.8 Govender P. J. & Govender L. T. ( 2016 ). The influence of green marketing on consumer purchase behavior . Environmental Economics , 7 ( 2 ), 77 85 . https://doi.org/ 10.21511/ee.07(2).2016.8 Open DOISearch in Google Scholar

Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the Academy of Marketing Science, 40(3), 414–433. https://doi.org/10.1007/s11747-011-0261-6 Hair J. F. Sarstedt M. Ringle C. M. & Mena J. A. ( 2012 ). An assessment of the use of partial least squares structural equation modeling in marketing research . Journal of the Academy of Marketing Science , 40 ( 3 ), 414 433 . https://doi.org/ 10.1007/s11747-011-0261-6 Open DOISearch in Google Scholar

Hausenblas, H. A., Carron, A. V., & Mack, D. E. (1997). Application of the theories of reasoned action and planned behavior to exercise behavior: A meta-analysis. Journal of Sport & Exercise Psychology, 19(1), 36–51. Hausenblas H. A. Carron A. V. & Mack D. E. ( 1997 ). Application of the theories of reasoned action and planned behavior to exercise behavior: A meta-analysis . Journal of Sport & Exercise Psychology , 19 ( 1 ), 36 51 . Search in Google Scholar

Haws, K.L., Winterich, K.P. and Naylor, R.W. (2014). Seeing the world through GREEN-tinted glasses: green consumption values and responses to environmentally friendly products. Journal of Consumer Psychology, 24(3), 336–354. Haws K.L. Winterich K.P. and Naylor R.W. ( 2014 ). Seeing the world through GREEN-tinted glasses: green consumption values and responses to environmentally friendly products . Journal of Consumer Psychology , 24 ( 3 ), 336 354 . Search in Google Scholar

Hellocarbo. (2021). Pourquoi vous allez faire du marketing durable en 2022. https://www.hellocarbo.com/blog/communaute/marketing-durable/ Hellocarbo . ( 2021 ). Pourquoi vous allez faire du marketing durable en 2022 . https://www.hellocarbo.com/blog/communaute/marketing-durable/ Search in Google Scholar

IntoTheMinds. (2021). Marketing social: definition, mise en oeuvre, exemples. https://www.intotheminds.com/blog/marketing-social-definition/ IntoTheMinds . ( 2021 ). Marketing social: definition, mise en oeuvre, exemples . https://www.intotheminds.com/blog/marketing-social-definition/ Search in Google Scholar

Jeong, E., Jang, S., Day, J., & Ha, S. (2014). The impact of eco-friendly practices on green image and customer attitudes: An investigation in a café setting. International Journal of Hospitality Management, 41, 10–20. https://doi.org/10.1016/j.ijhm.2014.03.002 Jeong E. Jang S. Day J. & Ha S. ( 2014 ). The impact of eco-friendly practices on green image and customer attitudes: An investigation in a café setting . International Journal of Hospitality Management , 41 , 10 20 . https://doi.org/ 10.1016/j.ijhm.2014.03.002 Open DOISearch in Google Scholar

Kita, P., Žambochová, M., Strelinger, J., & Kitová Mazalánová, V. (2021). Consumer behaviour of Slovak households in the sphere of organic food in the context of sustainable consumption. Central European Business Review, 10(1), 1–17. https://doi.org/10.18267/j.cebr.256 Kita P. Žambochová M. Strelinger J. & Kitová Mazalánová V. ( 2021 ). Consumer behaviour of Slovak households in the sphere of organic food in the context of sustainable consumption . Central European Business Review , 10 ( 1 ), 1 17 . https://doi.org/ 10.18267/j.cebr.256 Open DOISearch in Google Scholar

Kiwnik Pargana, J. (2021). Kontrola: połowa produktów ekologicznych wcale nie jest „eko”. https://p.dw.com/p/3oa5B Kiwnik Pargana J. ( 2021 ). Kontrola: połowa produktów ekologicznych wcale nie jest „eko” . https://p.dw.com/p/3oa5B Search in Google Scholar

Kizielewicz, J. (2022). Sustainable management in the time of uncertainty on the cruise shipping market. International Journal of Contemporary Management, 58(4), 1–14. https://doi.org/10.2478/ijcm-2022-0016 Kizielewicz J. ( 2022 ). Sustainable management in the time of uncertainty on the cruise shipping market . International Journal of Contemporary Management , 58 ( 4 ), 1 14 . https://doi.org/ 10.2478/ijcm-2022-0016 Open DOISearch in Google Scholar

Kotler, P., & Zaltman, G. (1971). Social marketing: An approach to planned social change. Journal of Marketing, 35(3), 3. https://doi.org/10.2307/1249783 Kotler P. & Zaltman G. ( 1971 ). Social marketing: An approach to planned social change . Journal of Marketing , 35 ( 3 ), 3 . https://doi.org/ 10.2307/1249783 Open DOISearch in Google Scholar

La Presse +. (2018). La Pologne, mouton noir de l’environnement. https://plus.lapresse.ca/screens/1004946f-b141-4e18-980a-2579d31834f3__7C___0.html La Presse + . ( 2018 ). La Pologne, mouton noir de l’environnement . https://plus.lapresse.ca/screens/1004946f-b141-4e18-980a-2579d31834f3__7C___0.html Search in Google Scholar

Laplume.mg. (2022). Marketing écologique : définition, intérêt et étape. https://www.laplume.mg/blog/actualites/marketing-ecologique-definition/ Laplume.mg . ( 2022 ). Marketing écologique : définition, intérêt et étape . https://www.laplume.mg/blog/actualites/marketing-ecologique-definition/ Search in Google Scholar

Lee, N. R., & Kotler, P. (2020). Social marketing: Behavior change for social good (6th ed.). SAGE. Lee N. R. & Kotler P. ( 2020 ). Social marketing: Behavior change for social good ( 6th ed .). SAGE . Search in Google Scholar

Leone, L., Perugini, M., & Ercolani, A. P. (1999). A comparison of three models of attitude-behavior relationships in the studying behavior domain. European Journal of Social Psychology, 29(2-3), 161–189. https://doi.org/10.1002/(SICI)1099-0992(199903/05)29:2/3<161::AID-EJSP919>3.0.CO;2-G Leone L. Perugini M. & Ercolani A. P. ( 1999 ). A comparison of three models of attitude-behavior relationships in the studying behavior domain . European Journal of Social Psychology , 29 ( 2-3 ), 161 189 . https://doi.org/ 10.1002/(SICI)1099-0992(199903/05)29:2/3<161::AID-EJSP919>3.0.CO;2-G Open DOISearch in Google Scholar

Leonidou, C. N., Katsikeas, C. S., & Morgan, N. A. (2013). “Greening” the marketing mix: do firms do it, and does it pay off? Journal of the Academy of Marketing Science, 41(2), 151–170. https://doi.org/10.1007/s11747-012-0317-2 Leonidou C. N. Katsikeas C. S. & Morgan N. A. ( 2013 ). “Greening” the marketing mix: do firms do it, and does it pay off? Journal of the Academy of Marketing Science , 41 ( 2 ), 151 170 . https://doi.org/ 10.1007/s11747-012-0317-2 Open DOISearch in Google Scholar

Lu, X., Sheng, T., Zhou, X., Shen, C., & Fang, B. (2022). How does young consumers’ greenwashing perception impact their green purchase intention in the fast fashion industry? An analysis from the perspective of perceived risk theory. Sustainability, 14(20), 13473. https://doi.org/10.3390/su142013473 Lu X. Sheng T. Zhou X. Shen C. & Fang B. ( 2022 ). How does young consumers’ greenwashing perception impact their green purchase intention in the fast fashion industry? An analysis from the perspective of perceived risk theory . Sustainability , 14 ( 20 ), 13473 . https://doi.org/ 10.3390/su142013473 Open DOISearch in Google Scholar

Magazyn Nowa Sprzedaż (2020). Greenwashing – czym jest, przykłady. nowa-sprzedaz.pl Magazyn Nowa Sprzedaż ( 2020 ). Greenwashing – czym jest, przykłady . nowa-sprzedaz.pl Search in Google Scholar

Matušínská, K., & Zapletalová Š. (2021). Rational and emotional aspects of consumer behavior. Forum Scientiae Oeconomia, 9 (2), 95–110. https://doi.org/10.23762/FSO_VOL9_NO2_5 Matušínská K. & Zapletalová Š. ( 2021 ). Rational and emotional aspects of consumer behavior . Forum Scientiae Oeconomia , 9 ( 2 ), 95 110 . https://doi.org/ 10.23762/FSO_VOL9_NO2_5 Open DOISearch in Google Scholar

Meltwater. (2021). La nouvelle ère du marketing éthique. https://www.meltwater.com/fr/blog/marketing-ethique Meltwater . ( 2021 ). La nouvelle ère du marketing éthique . https://www.meltwater.com/fr/blog/marketing-ethique Search in Google Scholar

Mermet G. (2002). Francoscopie : Inventons le marketing durable ! (Paris). Larousse. Mermet G. ( 2002 ). Francoscopie : Inventons le marketing durable ! (Paris) . Larousse . Search in Google Scholar

Motavalli, J. (2011). A history of greenwashing: How dirty towels impacted the green movement. https://web.archive.org/web/20150923212726/ http://www.dailyfinance.com/2011/02/12/the-history-of-greenwashing-how-dirty-towels-impacted-the-green/ Motavalli J. ( 2011 ). A history of greenwashing: How dirty towels impacted the green movement . https://web.archive.org/web/20150923212726/ http://www.dailyfinance.com/2011/02/12/the-history-of-greenwashing-how-dirty-towels-impacted-the-green/ Search in Google Scholar

Murphy P. (2005). Sustainable marketing. Business & Professional Ethics Journal, 24 (1/2), 171–198. Murphy P. ( 2005 ). Sustainable marketing . Business & Professional Ethics Journal , 24 ( 1/2 ), 171 198 . Search in Google Scholar

Nabivi, E. (2020). Implementation of green marketing concept through social media activities: A systematic literature review. Journal of Marketing and Consumer Behaviour in Emerging Markets, 2(11), 55–67. https://doi.org/10.7172/2449-6634.jmcbem.2020.2.4 Nabivi E. ( 2020 ). Implementation of green marketing concept through social media activities: A systematic literature review . Journal of Marketing and Consumer Behaviour in Emerging Markets , 2 ( 11 ), 55 67 . https://doi.org/ 10.7172/2449-6634.jmcbem.2020.2.4 Open DOISearch in Google Scholar

Naczelny Sąd Administracyjny. (2018). II GSK 2942/16 - Wyrok NSA z 2018-10-04. https://www.orzeczenia-nsa.pl/wyrok/ii-gsk-2942-16/235bd59.html Naczelny Sąd Administracyjny . ( 2018 ). II GSK 2942/16 - Wyrok NSA z 2018-10-04 . https://www.orzeczenia-nsa.pl/wyrok/ii-gsk-2942-16/235bd59.html Search in Google Scholar

National Assembly and Senate – French Republic. (2021). Loi n° 2021-1104 du 22 août 2021 portant lutte contre le dérèglement climatique et renforcement de la résilience face à ses effets. https://www.legifrance.gouv.fr/jorf/id/JORFTEXT000043956924 National Assembly and Senate – French Republic . ( 2021 ). Loi n° 2021-1104 du 22 août 2021 portant lutte contre le dérèglement climatique et renforcement de la résilience face à ses effets . https://www.legifrance.gouv.fr/jorf/id/JORFTEXT000043956924 Search in Google Scholar

Notes from Poland (2022). Polish city tops global air pollution ranking as winter smog sets in. https://notesfrompoland.com/2022/11/21/polish-city-tops-global-air-pollution-ranking-as-winter-smog-sets-in/ Notes from Poland ( 2022 ). Polish city tops global air pollution ranking as winter smog sets in . https://notesfrompoland.com/2022/11/21/polish-city-tops-global-air-pollution-ranking-as-winter-smog-sets-in/ Search in Google Scholar

Odoxa. (2021). Les Français et leur empreinte carbone. Odoxa. https://www.odoxa.fr/sondage/deja-engages-et-tres-motives-les-francais-attendent-detre-plus-encourages-pour-poursuivre-ladoption-de-bonnes-pratiques-ecologiques/ Odoxa . ( 2021 ). Les Français et leur empreinte carbone . Odoxa . https://www.odoxa.fr/sondage/deja-engages-et-tres-motives-les-francais-attendent-detre-plus-encourages-pour-poursuivre-ladoption-de-bonnes-pratiques-ecologiques/ Search in Google Scholar

Peattie, K. (1993). Green marketing. Pearson Higher Education. Peattie K. ( 1993 ). Green marketing . Pearson Higher Education . Search in Google Scholar

Pedersen, S. (2023). Do they know? Danish consumers’ perception of greenwashing in food. [Conference poster]. EMAC 2023 conference, Odense, Denmark. Pedersen S. ( 2023 ). Do they know? Danish consumers’ perception of greenwashing in food . [Conference poster]. EMAC 2023 conference , Odense, Denmark . Search in Google Scholar

Pilelienė, L., & Tamulienė, V. (2021). Consumer attitudes and behavior towards organic products: Evidence from the Lithuanian market. Journal of Entrepreneurship, Management, and Innovation, 17(1), 269–299. https://doi.org/10.7341/20211719 Pilelienė L. & Tamulienė V. ( 2021 ). Consumer attitudes and behavior towards organic products: Evidence from the Lithuanian market . Journal of Entrepreneurship, Management, and Innovation , 17 ( 1 ), 269 299 . https://doi.org/ 10.7341/20211719 Open DOISearch in Google Scholar

PWC Polska. (2023, July 31). Transformacja polskiego konsumenta. https://www.strategyand.pwc.com/pl/pl/publikacje/2022/transformacja-polskiego-konsumenta.html PWC Polska . ( 2023 , July 31 ). Transformacja polskiego konsumenta . https://www.strategyand.pwc.com/pl/pl/publikacje/2022/transformacja-polskiego-konsumenta.html Search in Google Scholar

Rahman, S. u., & Nguyen-Viet, B. (2023). Towards sustainable development: Coupling green marketing strategies and consumer perceptions in addressing greenwashing. Business Strategy and the Environment, 32(4), 2420–2433. https://doi.org/10.1002/bse.3256 Rahman S. u. & Nguyen-Viet B. ( 2023 ). Towards sustainable development: Coupling green marketing strategies and consumer perceptions in addressing greenwashing . Business Strategy and the Environment , 32 ( 4 ), 2420 2433 . https://doi.org/ 10.1002/bse.3256 Open DOISearch in Google Scholar

Román-Augusto, J. A., Garrido-Lecca-Vera, C., Lodeiros-Zubiria, M. L., & Mauricio-Andia, M. (2022). Green marketing: Drivers in the process of buying green products—The role of green satisfaction, green trust, green WOM and green perceived value. Sustainability, 14(17), 10580. https://doi.org/10.3390/su141710580 Román-Augusto J. A. Garrido-Lecca-Vera C. Lodeiros-Zubiria M. L. & Mauricio-Andia M. ( 2022 ). Green marketing: Drivers in the process of buying green products—The role of green satisfaction, green trust, green WOM and green perceived value . Sustainability , 14 ( 17 ), 10580 . https://doi.org/ 10.3390/su141710580 Open DOISearch in Google Scholar

Roozen, I. T. M., & de Pelsmacker, P. (2000). Polish and Belgian consumers’ perception of environmentally friendly behavior. Journal of Consumer Studies and Home Economics, 24(1), 9–21. https://doi.org/10.1046/j.1365-2737.2000.00114.x Roozen I. T. M. & de Pelsmacker P. ( 2000 ). Polish and Belgian consumers’ perception of environmentally friendly behavior . Journal of Consumer Studies and Home Economics , 24 ( 1 ), 9 21 . https://doi.org/ 10.1046/j.1365-2737.2000.00114.x Open DOISearch in Google Scholar

Schultz, P., Shriver, C., Tabanico, J. J., & Khazian, A. M. (2004). Implicit connections with nature. Journal of Environmental Psychology, 24(1), 31–42. https://doi.org/10.1016/S0272-4944(03)00022-7 Schultz P. Shriver C. Tabanico J. J. & Khazian A. M. ( 2004 ). Implicit connections with nature . Journal of Environmental Psychology , 24 ( 1 ), 31 42 . https://doi.org/ 10.1016/S0272-4944(03)00022-7 Open DOISearch in Google Scholar

Sejm RP. (1993). Ustawa z dnia 16 kwietnia 1993 r. o zwalczaniu nieuczciwej konkurencji https://www.infor.pl/akt-prawny/DZU.1993.047.0000211,metryka,ustawa-o-zwalczaniu-nieuczciwej-konkurencji.html Sejm RP. ( 1993 ). Ustawa z dnia 16 kwietnia 1993 r. o zwalczaniu nieuczciwej konkurencji https://www.infor.pl/akt-prawny/DZU.1993.047.0000211,metryka,ustawa-o-zwalczaniu-nieuczciwej-konkurencji.html Search in Google Scholar

Simanjuntak, M., Nafila, N. L., Yuliati, L. N., Johan, I. R., Najib, M., & Sabri, M. F. (2023). Environmental care attitudes and intention to purchase green products: Impact of environmental knowledge, word of mouth, and green marketing. Sustainability, 15(6), 5445. https://doi.org/10.3390/su15065445 Simanjuntak M. Nafila N. L. Yuliati L. N. Johan I. R. Najib M. & Sabri M. F. ( 2023 ). Environmental care attitudes and intention to purchase green products: Impact of environmental knowledge, word of mouth, and green marketing . Sustainability , 15 ( 6 ), 5445 . https://doi.org/ 10.3390/su15065445 Open DOISearch in Google Scholar

Sogari, G., Pucci, T., Aquilani, B., & Zanni, L. (2017). Millennial generation and environmental sustainability: The role of social media in the consumer purchasing behavior for wine. Sustainability, 9(10), 1911. https://doi.org/10.3390/su9101911 Sogari G. Pucci T. Aquilani B. & Zanni L. ( 2017 ). Millennial generation and environmental sustainability: The role of social media in the consumer purchasing behavior for wine . Sustainability , 9 ( 10 ), 1911 . https://doi.org/ 10.3390/su9101911 Open DOISearch in Google Scholar

Sun, Y., & Shi, B. (2022). Impact of greenwashing perception on consumers’ green purchasing intentions: A moderated mediation model. Sustainability, 14(19), 12119. https://doi.org/10.3390/su141912119 Sun Y. & Shi B. ( 2022 ). Impact of greenwashing perception on consumers’ green purchasing intentions: A moderated mediation model . Sustainability , 14 ( 19 ), 12119 . https://doi.org/ 10.3390/su141912119 Open DOISearch in Google Scholar

Thaler, R. H., & Sunstein, C. R. (2008). Estímulo: Cómo mejorar la calidad de las decisiones en materia de salud, dinero y felicidad. Business book summary. Penguin. Thaler R. H. & Sunstein C. R. ( 2008 ). Estímulo: Cómo mejorar la calidad de las decisiones en materia de salud, dinero y felicidad. Business book summary . Penguin . Search in Google Scholar

Thøgersen J. (2021). Consumer behavior and climate change: consumers need considerable assistance. Current Opinion in Behavioral Sciences, 2021(42), 9–14. Thøgersen J. ( 2021 ). Consumer behavior and climate change: consumers need considerable assistance . Current Opinion in Behavioral Sciences , 2021 ( 42 ), 9 14 . Search in Google Scholar

UNWCED (1987). Our Common Future [Brundtland report]. United Nations World Commission on Environment and Development. UNWCED ( 1987 ). Our Common Future [Brundtland report] . United Nations World Commission on Environment and Development . Search in Google Scholar

Wang, H., Ma, B., & Bai, R. (2020). The spillover effect of greenwashing behaviors: An experimental approach. Marketing Intelligence & Planning, 38(3), 283–295. https://doi.org/10.1108/mip-01-2019-0006 Wang H. Ma B. & Bai R. ( 2020 ). The spillover effect of greenwashing behaviors: An experimental approach . Marketing Intelligence & Planning , 38 ( 3 ), 283 295 . https://doi.org/ 10.1108/mip-01-2019-0006 Open DOISearch in Google Scholar

wlaczoszczedzanie.pl. (2022). Greenwashing (ekościema, zielone kłamstwo). https://wlaczoszczedzanie.pl/greenwashing-ekosciema-czyli-zielone-klamstwo/ wlaczoszczedzanie.pl . ( 2022 ). Greenwashing (ekościema, zielone kłamstwo) . https://wlaczoszczedzanie.pl/greenwashing-ekosciema-czyli-zielone-klamstwo/ Search in Google Scholar

Yang, S., & Chai, J. (2022). The influence of enterprises’ green marketing behavior on consumers’ green consumption intention—Mediating role and moderating role. Sustainability, 14(22), 15478. https://doi.org/10.3390/su142215478 Yang S. & Chai J. ( 2022 ). The influence of enterprises’ green marketing behavior on consumers’ green consumption intention—Mediating role and moderating role . Sustainability , 14 ( 22 ), 15478 . https://doi.org/ 10.3390/su142215478 Open DOISearch in Google Scholar

Zahid, M. M., Ali, B., Ahmad, M. S., Thurasamy, R., & Amin, N. (2018). Factors affecting purchase intention and social media publicity of green products: The mediating role of concern for consequences. Corporate Social Responsibility and Environmental Management, 25(3), 225–236. https://doi.org/10.1002/csr.1450 Zahid M. M. Ali B. Ahmad M. S. Thurasamy R. & Amin N. ( 2018 ). Factors affecting purchase intention and social media publicity of green products: The mediating role of concern for consequences . Corporate Social Responsibility and Environmental Management , 25 ( 3 ), 225 236 . https://doi.org/ 10.1002/csr.1450 Open DOISearch in Google Scholar

Zhao, L., Lee, S. H., & Copeland, L. R. (2019). Social media and Chinese consumers’ environmentally sustainable apparel purchase intentions. Asia Pacific Journal of Marketing and Logistics, 31(4), 855–874. https://doi.org/10.1108/APJML-08-2017-0183 Zhao L. Lee S. H. & Copeland L. R. ( 2019 ). Social media and Chinese consumers’ environmentally sustainable apparel purchase intentions . Asia Pacific Journal of Marketing and Logistics , 31 ( 4 ), 855 874 . https://doi.org/ 10.1108/APJML-08-2017-0183 Open DOISearch in Google Scholar