Green Marketing and Greenwashing in Poland and France, a Comparison of Consumer Reactions

Model Summary^b
Model	R	R Square	Adjusted R Square	Standardized error of assessment		Durbin-Watson statistic
1	0.462^a	0.213	0.203	0.753		2.006
Coefficients^a
Model 1			Unstandardized Coefficients		Standardized Coefficients	t	Sig.
B Std. Error			Beta
(Constant)			5.067	0.340		14.899	<0.001
Do you think you are someone who is willing to make an effort to do something for the environment?			-0.287	0.087	-0.260	-3.292	0.001
Is it important to you to consume products from a company that takes environmental and social factors into account and communicates on them?			-0.257	0.073	-0.278	-3.517	<0.001

Descriptives
Do you think you are willing to make an effort to do something for the environment?
		N	Mean	Std. Deviation	Std. Error
“Green” advertising		103	4.14	0.793	0.078
“Functional” advertising		67	3.91	0.712	0.087
Total sample		170	4.05	0.768	0.059
ANOVA
Do you think you are willing to make an effort to do something for the environment?
	Sum of Squares	df	Mean Square	F	Sig.
Between Groups	2.064	1	2.064	3.554	0.061
Within Groups	97.560	168	0.581
Total	99.624	169
Robust Tests of Equality of Means
Do you think you are willing to make an effort to do something for the environment?
	Statistic^a	df1		df2	Sig.
Welch	3.719	1		151.573	0.056
Brown-Forsythe	3.719	1		151.573	0.056

Descriptive Statistics
Dependent Variable: Do you think you are willing to make an effort to do something for the environment?
Nationality	Gender		Mean	Std. Deviation	N
Polish respondents	Male		3.81	0.877	37
	Female		3.91	0.755	46
	Total		3.87	0.808	83
French respondents	Male		4.09	0.610	22
	Female		4.27	0.714	66
	Total		4.23	0.690	88
Tests of Between-Subjects Effects
Dependent Variable: Do you think you are someone who is willing to make an effort to do something for the environment?
Source	Type III Sum of Squares	df	Mean Square	F	Sig.
Corrected Model	6.289^a	3	2.096	3.715	0.013
Intercept	2366.299	1	2366.299	4193.386	0.000
Nationality	3.742	1	3.742	6.632	0.011
Gender	0.738	1	0.738	1.307	0.255
Nationality * Gender	0.058	1	0.058	0.103	0.749
Error	94.237	167	0.564
Total	2909.000	171
Corrected Total	100.526	170

Model Summary^b
Model 1	R	R-square	Adjusted R-square	Standardized error of assessment	Durbin-Watson statistic
0.442^a	0.195	0.180	1.075	2.032
Coefficients^a
Model 1	Unstandardized Coefficients		Standardized Coefficients	t	Sig.
Model 1	B	Std. Error	Beta	t	Sig.
(Constant)	0.987	0.387		2.643	0.009
Is it important to you to consume products from a company that takes environmental and social factors into account and communicates on them?	0.497	0.094	0.386	5.267	<0.001
French females	-0.584	0.181	-0.240	-3.220	0.002
French males	-1.229	0.274	-0.344	-4.493	<0.001

Descriptive Statistics
Dependent Variable: Do you think that the sustainable development is taken into account in the strategies of large companies?
Nationality	Gender	Mean	Std. Deviation		N
Polish respondents	Male	3.00	1.054		37
	Female	3.02	1.125		46
	Total	3.01	1.088		83
French respondents	Male	2.68	1.211		22
	Female	2.30	0.911		66
	Total	2.40	1.000		88
Tests of Between-Subjects Effects
Dependent Variable: Do you think that sustainable development is considered in the strategies of large companies?
Source	Type III Sum of Squares	df	Mean Square	F	Sig.
Corrected Model	18.497^a	3	6.166	5.667	0.001
Intercept	1107.639	1	1107.639	1018.082	0.000
Nationality	9.830	1	9.830	9.035	0.003
Gender	1.166	1	1.166	1.071	0.302
Nationality * Gender	1.467	1	1.467	1.348	0.247
Error	181.690	167	1.088
Total	1443.000	171
Corrected Total	200.187	170

Descriptive Statistics
Dependent Variable: Is it important to you to consume products from a company that takes environmental and social factors into account and communicates on them?
Nationality	Gender	Mean		Std. Deviation	N
Polish respondents	Male	3.57		1.068	37
	Female	3.87		0.833	46
	Total	3.73		0.951	83
French respondents	Male	4.50		0.598	22
	Female	4.06		0.875	66
	Total	4.17		0.834	88
Tests of Between-Subjects Effects
Dependent Variable: Is it important to you to consume products from a company that takes environmental and social factors into account and communicates on them?
Source	Type III Sum of Squares	df	Mean Square	F	Sig.
Corrected Model	13.157^a	3	4.386	5.653	0.001
Intercept	2339.969	1	2339.969	3016.261	0.000
Nationality	11.540	1	11.540	14.876	0.000
Gender	0.173	1	0.173	0.222	0.638
Nationality * Gender	5.026	1	5.026	6.478	0.012
Error	129.556	167	0.776
Total	2823.000	171
Corrected Total	142.713	170

Częstotliwość wydawania:: Volume Open
Dziedziny czasopisma:: Business and Economics, Business Management, Management, Organization, Corporate Governance, other, Industries, Non Profit Organizations (NPO), Foundations, Charities, Associations, Public Sector, Public Private Partnerships, Public Administration