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Clustering the Perceptions of Labelled Actors of the Vallée de la Gastronomie-France

Daria Hołodnik
Daria Hołodnik
 oraz 
Marcin Hernes
Marcin Hernes
   | 08 sie 2023
International Journal of Contemporary Management's Cover Image
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Article Category: Research Article
Data publikacji: 08 sie 2023
Zakres stron: 15 - 31
DOI: https://doi.org/10.2478/ijcm-2023-0007
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© 2023 Daria Hołodnik et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Figure 1.

The model of the VG’s label Legend: A1-8 – actors (due to the VG’ offerings categorization), O1-n – offerings (due to the VG label classification), F1-3 – filters (due to the VG’ offerings researcher). Source: Authors’ own elaboration
The model of the VG’s label Legend: A1-8 – actors (due to the VG’ offerings categorization), O1-n – offerings (due to the VG label classification), F1-3 – filters (due to the VG’ offerings researcher). Source: Authors’ own elaboration

Figure 2.

The theoretical approaches related to the VG’s research Source: Authors’ own elaboration
The theoretical approaches related to the VG’s research Source: Authors’ own elaboration

Figure 3.

The final experts’ validation of the perceptive attributes Source: Authors’ own elaboration
The final experts’ validation of the perceptive attributes Source: Authors’ own elaboration

Aggregated attribute no. 13: VG project limits

Aggregated attribute no 13 Cluster 0 Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5 Cluster 6 Cluster 7
The individualism of public and private actors instead of collective orientation
The number of administrative structures can limit the effectiveness of collaboration
Difficulty in making new destination from existing destinations (e.g., the Rhone Valley, Burgundy & Provence)
It can be only a marketing product-label which will be not commercialized
The lack of responsiveness of public structures in relation to private actors

Aggregated attribute no. 1: Dominant participants

Aggregated attribute no 1 Cluster 0 Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5 Cluster 6 Cluster 7
Wine & gastronomy activities
Wineries and wine cellars
Places to visit
Restaurants and inns
Outstanding experiences

Aggregated attribute no. 8: VG perception

Aggregated attribute no 8 Cluster 0 Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5 Cluster 6 Cluster 7
It has rigorous selection of the offers
It was created to promote local experiences & products
It is a brand specific to a territory and not a national label
It has new categories of classification (outstanding experiences & gourmet offers)
It does not take into account the administrative borders of the administrative territories
It is based on gastronomy excellence
It is based on geographical logic
It is based on regional collaboration
It is based on know-how
It is a label that has a potential
It is a destination that makes sense
It is a collective project

Aggregated attribute no. 4: Regular collaboration

Aggregated attribute no 4 Cluster 0 Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5 Cluster 6 Cluster 7
Promotion: social media, welcoming journalists
Workshops and study tours (Educ-tours)
Promotion & development of labels
Participation in tourism fair trades

Aggregated attribute no. 9: VG’s future perception

Aggregated attribute no 9 Cluster 0 Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5 Cluster 6 Cluster 7
This label will participate in the promotion of our business
This label will increase collaboration between tourism destinations
This label will become the major destination for tourists
Generally, we believe it will become the new destination

Aggregated attribute no. 2: Previous dominant labels

Aggregated attribute no 2 Cluster 0 Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5 Cluster 6 Cluster 7
Michelin
Vignobles et Découvertes
Vignerons Indépendants
Maître restaurateur

Aggregated attribute no. 3: Dominant partner of collaboration

Aggregated attribute no 3 Cluster 0 Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5 Cluster 6 Cluster 7
Tourism Offices
Department
Region
Other

Aggregated attribute no. 5: VG collaboration

Aggregated attribute no 5 Cluster 0 Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5 Cluster 6 Cluster 7
Application for the label
Promotion & Marketing
Information meetings organized by the public structures
No links yet
No new dynamic at the moment
New dynamic in general collaboration
New dynamic depends on the label success
Uprising dynamic due to the VG

Aggregated attribute no. 11: Profits of VG participation

Aggregated attribute no 11 Cluster 0 Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5 Cluster 6 Cluster 7
Additional source of our structure’s visibility
Increasing our business profits
Offering packaged products to regional, national and international customers
Participation in a collective project
It will strengthen the collaboration between the territorial destinations

Aggregated attribute no. 12: VG development

Aggregated attribute no 12 Cluster 0 Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5 Cluster 6 Cluster 7
A great marketing tool but a difficult product to commercialize
The label will be used mainly by tour operators
This will increase interest of international and national tourists
This is an opportunity to create a globally recognized destination

Aggregated attribute no. 10: VG beneficial actors

Aggregated attribute no 10 Cluster 0 Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5 Cluster 6 Cluster 7
Public structures
Tour operators & Incoming agencies
Labelled actors
Customers (tourists)

Aggregated attribute no. 7: General perception of the labels in France

Aggregated attribute no 7 Cluster 0 Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5 Cluster 6 Cluster 7
They reflect the quality of products & services
They are a source of information for visitors
They are the marketing tools
They do not reflect the promised quality

The number of objects in particular clusters related to values of particular aggregated attributes

Cluster Number of objects in cluster Dominant participants Dominant previous labels Dominant partner of collaboration Regular collaboration VG collaboration VG application process General perception of labels VG perception VG future perception VG beneficial actor Profits of VG participation VG development VG project limits
0 12 12 29 55 14 19 30 21 0 0 9 21 11 12
1 7 0 0 0 40 0 0 0 0 47 27 0 7 16
2 19 0 0 4 0 1 6 12 5 13 0 8 0 0
3 9 0 0 20 0 2 18 31 15 35 0 21 0 0
4 22 16 32 37 12 31 35 15 19 16 11 16 8 15
5 14 18 8 53 28 12 43 52 53 53 37 33 28 20
6 10 12 18 50 67 9 39 37 51 78 44 92 26 15
7 27 17 24 49 23 26 44 44 33 42 28 28 37 23

Aggregated attribute no. 6: VG application process

Aggregated Attribute no 6 Cluster 0 Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5 Cluster 6 Cluster 7
It was easy to apply
It was fair because rewards having other labels
It was fair because it selects the best offers
Participation in the information meetings
eISSN:
2449-8939
Język:
Angielski
Częstotliwość wydawania:
Volume Open
Dziedziny czasopisma:
Business and Economics, Business Management, Management, Organization, Corporate Governance, other, Industries, Non Profit Organizations (NPO), Foundations, Charities, Associations, Public Sector, Public Private Partnerships, Public Administration
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