Aggregated attribute no 13 | Cluster 0 | Cluster 1 | Cluster 2 | Cluster 3 | Cluster 4 | Cluster 5 | Cluster 6 | Cluster 7 |
---|---|---|---|---|---|---|---|---|
The individualism of public and private actors instead of collective orientation | ||||||||
The number of administrative structures can limit the effectiveness of collaboration | ||||||||
Difficulty in making new destination from existing destinations (e.g., the Rhone Valley, Burgundy & Provence) | ||||||||
It can be only a marketing product-label which will be not commercialized | ||||||||
The lack of responsiveness of public structures in relation to private actors |
Aggregated attribute no 1 | Cluster 0 | Cluster 1 | Cluster 2 | Cluster 3 | Cluster 4 | Cluster 5 | Cluster 6 | Cluster 7 |
---|---|---|---|---|---|---|---|---|
Wine & gastronomy activities | ||||||||
Wineries and wine cellars | ||||||||
Places to visit | ||||||||
Restaurants and inns | ||||||||
Outstanding experiences |
Aggregated attribute no 8 | Cluster 0 | Cluster 1 | Cluster 2 | Cluster 3 | Cluster 4 | Cluster 5 | Cluster 6 | Cluster 7 |
---|---|---|---|---|---|---|---|---|
It has rigorous selection of the offers | ||||||||
It was created to promote local experiences & products | ||||||||
It is a brand specific to a territory and not a national label | ||||||||
It has new categories of classification (outstanding experiences & gourmet offers) | ||||||||
It does not take into account the administrative borders of the administrative territories | ||||||||
It is based on gastronomy excellence | ||||||||
It is based on geographical logic | ||||||||
It is based on regional collaboration | ||||||||
It is based on know-how | ||||||||
It is a label that has a potential | ||||||||
It is a destination that makes sense | ||||||||
It is a collective project |
Aggregated attribute no 4 | Cluster 0 | Cluster 1 | Cluster 2 | Cluster 3 | Cluster 4 | Cluster 5 | Cluster 6 | Cluster 7 |
---|---|---|---|---|---|---|---|---|
Promotion: social media, welcoming journalists | ||||||||
Workshops and study tours (Educ-tours) | ||||||||
Promotion & development of labels | ||||||||
Participation in tourism fair trades |
Aggregated attribute no 9 | Cluster 0 | Cluster 1 | Cluster 2 | Cluster 3 | Cluster 4 | Cluster 5 | Cluster 6 | Cluster 7 |
---|---|---|---|---|---|---|---|---|
This label will participate in the promotion of our business | ||||||||
This label will increase collaboration between tourism destinations | ||||||||
This label will become the major destination for tourists | ||||||||
Generally, we believe it will become the new destination |
Aggregated attribute no 2 | Cluster 0 | Cluster 1 | Cluster 2 | Cluster 3 | Cluster 4 | Cluster 5 | Cluster 6 | Cluster 7 |
---|---|---|---|---|---|---|---|---|
Michelin | ||||||||
Vignobles et Découvertes | ||||||||
Vignerons Indépendants | ||||||||
Maître restaurateur |
Aggregated attribute no 3 | Cluster 0 | Cluster 1 | Cluster 2 | Cluster 3 | Cluster 4 | Cluster 5 | Cluster 6 | Cluster 7 |
---|---|---|---|---|---|---|---|---|
Tourism Offices | ||||||||
Department | ||||||||
Region | ||||||||
Other |
Aggregated attribute no 5 | Cluster 0 | Cluster 1 | Cluster 2 | Cluster 3 | Cluster 4 | Cluster 5 | Cluster 6 | Cluster 7 |
---|---|---|---|---|---|---|---|---|
Application for the label | ||||||||
Promotion & Marketing | ||||||||
Information meetings organized by the public structures | ||||||||
No links yet | ||||||||
No new dynamic at the moment | ||||||||
New dynamic in general collaboration | ||||||||
New dynamic depends on the label success | ||||||||
Uprising dynamic due to the VG |
Aggregated attribute no 11 | Cluster 0 | Cluster 1 | Cluster 2 | Cluster 3 | Cluster 4 | Cluster 5 | Cluster 6 | Cluster 7 |
---|---|---|---|---|---|---|---|---|
Additional source of our structure’s visibility | ||||||||
Increasing our business profits | ||||||||
Offering packaged products to regional, national and international customers | ||||||||
Participation in a collective project | ||||||||
It will strengthen the collaboration between the territorial destinations |
Aggregated attribute no 12 | Cluster 0 | Cluster 1 | Cluster 2 | Cluster 3 | Cluster 4 | Cluster 5 | Cluster 6 | Cluster 7 |
---|---|---|---|---|---|---|---|---|
A great marketing tool but a difficult product to commercialize | ||||||||
The label will be used mainly by tour operators | ||||||||
This will increase interest of international and national tourists | ||||||||
This is an opportunity to create a globally recognized destination |
Aggregated attribute no 10 | Cluster 0 | Cluster 1 | Cluster 2 | Cluster 3 | Cluster 4 | Cluster 5 | Cluster 6 | Cluster 7 |
---|---|---|---|---|---|---|---|---|
Public structures | ||||||||
Tour operators & Incoming agencies | ||||||||
Labelled actors | ||||||||
Customers (tourists) |
Aggregated attribute no 7 | Cluster 0 | Cluster 1 | Cluster 2 | Cluster 3 | Cluster 4 | Cluster 5 | Cluster 6 | Cluster 7 |
---|---|---|---|---|---|---|---|---|
They reflect the quality of products & services | ||||||||
They are a source of information for visitors | ||||||||
They are the marketing tools | ||||||||
They do not reflect the promised quality |
Cluster | Number of objects in cluster | Dominant participants | Dominant previous labels | Dominant partner of collaboration | Regular collaboration | VG collaboration | VG application process | General perception of labels | VG perception | VG future perception | VG beneficial actor | Profits of VG participation | VG development | VG project limits |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
12 | 29 | 55 | 14 | 19 | 30 | 21 | 0 | 0 | 9 | 21 | 11 | 12 | ||
0 | 0 | 0 | 40 | 0 | 0 | 0 | 0 | 47 | 27 | 0 | 7 | 16 | ||
0 | 0 | 4 | 0 | 1 | 6 | 12 | 5 | 13 | 0 | 8 | 0 | 0 | ||
0 | 0 | 20 | 0 | 2 | 18 | 31 | 15 | 35 | 0 | 21 | 0 | 0 | ||
16 | 32 | 37 | 12 | 31 | 35 | 15 | 19 | 16 | 11 | 16 | 8 | 15 | ||
18 | 8 | 53 | 28 | 12 | 43 | 52 | 53 | 53 | 37 | 33 | 28 | 20 | ||
12 | 18 | 50 | 67 | 9 | 39 | 37 | 51 | 78 | 44 | 92 | 26 | 15 | ||
17 | 24 | 49 | 23 | 26 | 44 | 44 | 33 | 42 | 28 | 28 | 37 | 23 |
Aggregated Attribute no 6 | Cluster 0 | Cluster 1 | Cluster 2 | Cluster 3 | Cluster 4 | Cluster 5 | Cluster 6 | Cluster 7 |
---|---|---|---|---|---|---|---|---|
It was easy to apply | ||||||||
It was fair because rewards having other labels | ||||||||
It was fair because it selects the best offers | ||||||||
Participation in the information meetings |