Impression management by academic lectures in their own opinion and the students
oraz 13 lip 2022
O artykule
Kategoria artykułu: Research Article
Data publikacji: 13 lip 2022
Zakres stron: 11 - 26
DOI: https://doi.org/10.2478/ijcm-2022-0006
Słowa kluczowe
© 2022 Justyna Dziedzic et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Figure 1
Figure 2
Correlation analysis of prestige, image creation, the image of a scientist
| Image creation | 0.506 |
– | |
| Image of the scientist | 0.311 |
0.493 |
– |
| Prestige_2 | 0.266 |
n.i. | 0.178 |
j_ijcm-2022-0006_apptab_003
| α Cronbacha, after deleting an item | |
|---|---|
| His/her scientific achievements (number of publications) | .776 |
| His/her scientific achievements (prestige of his publications) | .775 |
| The knowledge he has | .806 |
| Ability to transfer knowledge to students | .814 |
| Seniority | .780 |
| Academic title | .757 |
| Functions (positions) held at the University | .744 |
| Exercising power in the University | .752 |
| Performing functions in prestigious non-university organizations | .760 |
| Circulating opinion among other students | .809 |
| α = |
|
| Lecturers take care of their image in order to impress students | .821 |
| Image | .811 |
| Dress code | .806 |
| Academic PR | .815 |
| Functioning in social media functioning in social media | .815 |
| Media appearances | .829 |
| Creating an image by lecturers is important to them | .832 |
| Lecturers are focused on creating their brand | .834 |
| Students are impressed by a lecturer who cares about his image | .809 |
| Lecturers promote each other among students | .826 |
| α = 0.835 | |
| Awakening cognitive curiosity in students | .597 |
| Personal charm | .545 |
| High demands on students | .512 |
| Lecturers are associated with characters present in culture, i.e., a sorcerer, a mad scientist | .518 |
| A scientist is more interesting when he spreads an atmosphere of mystery around him. | .510 |
| A scientist who has respect among students must be demanding | .516 |
| α = |
j_ijcm-2022-0006_apptab_002
| Creating an image by lecturers is important to them. |
| Lecturers are focused on creating their personal brand. |
| Students are impressed by the lecturer who cares about his image. |
| Lecturers promote each other among students. |
| Lecturers take care of their image in order to impress students. |
| Lecturers are associated with characters present in culture, i.e., a sorcerer, a mad scientist. |
| A scientist is more interesting when he spreads an atmosphere of mystery around him. |
| A scientist who has respect among students must be demanding. |
j_ijcm-2022-0006_apptab_001
| Question |
| His/her scientific achievements (number of publications) |
| His/her scientific achievements (prestige of publications) |
| The knowledge he has |
| Ability to transfer knowledge to students |
| Seniority |
| Academic title |
| Functions performed at the University |
| Exercising power in the University |
| Performing functions in prestigious non-university organizations |
| Awakening cognitive curiosity in students |
| Image |
| Dress code |
| Academic PR |
| Functioning in social media |
| Personal charm |
| High demands on students |
| Circulating opinions among other students |
| Media appearances |
Methodical structure
| Scientific prestige: |
The assessment of the attractiveness of an academic lecturer is influenced by academic achievements (number of publications), scientific achievements (prestige of publications held), knowledge, ability to pass on knowledge to students, seniority, scientific title, university's functions, exercise of power in the university, perform functions in prestigious non-university organizations, circulating opinions among other students. |
|
| Image creation: |
The assessment of the attractiveness of an academic lecturer is influenced by: social media, academic PR, dress code, image, media appearances. Creating an image is important to lecturers. They need to create an image. Lecturers are focused on creating their personal brand. Students are impressed by a lecturer who takes care of his image. Lecturers promote each other among students. Lecturers take care of their image to impress students. |
|
| Image of the scientist |
The assessment of the attractiveness of an academic lecturer is influenced by: awakening cognitive curiosity in students, high demands on students. Lecturers associate with characters present in culture, i.e., sorcerer, mad scientist. A scientist is more interesting for students when he or she is surrounded by an atmosphere of mystery. A scientist who has respect among students must be demanding. |
Results of regression analysis
| 1 | Constant | 5.163 | .653 | 7.910 | .000 | |
| PRESTIGE | .575 | .174 | .261 | 3.301 | .001 | |
| IMAGE_CREATION | −.181 | .225 | −.070 | −.807 | .421 | |
| IMAGE_SCIENTIST | .342 | .205 | .131 | 1.671 | .096 |
Descriptive statistics of participants
| Sex | Female | 159 | 78.3 |
| Male | 44 | 21.7 | |
| Group | Lecturer | 54 | 26.6 |
| Student | 149 | 73.4 | |
| Title | MA | 55 | 27.4 |
| PhD | 19 | 9.5 | |
| Does not have | 122 | 60.7 | |
| Professor | 5 | 2.5 | |
| Dyscypline | Psychology | 117 | 60.6 |
| Management | 46 | 23.8 | |
| Philologies | 9 | 4.7 | |
| Others | 12 | 6.2 | |
| Logistics | 9 | 4.7 |
Results of multivariable two-way analysis of variance in 2 × 2 scheme
| GROUP_1 | PRESTIGE | 1 | .800 | .372 | .144 |
| IMAGE_CREATION | 1 | .346 | .557 | .090 | |
| IMAGE_SCIENTIST | 1 | .153 | .696 | .067 | |
| PRESTIGE_2 | 1 | .597 | .441 | .120 | |
| GROUP_2 | PRESTIGE | 1 | .062 | .804 | .057 |
| IMAGE_CREATION | 1 | .016 | .900 | .052 | |
| IMAGE_SCIENTIST | 1 | .129 | .720 | .065 | |
| PRESTIGE_2 | 1 | .346 | .557 | .090 | |
| GROUP_1* GROUP_2 | PRESTIGE | 1 | .001 | .974 | .050 |
| IMAGE_CREATION | 1 | 1.617 | .205 | .244 | |
| IMAGE_SCIENTIST | 1 | .000 | .987 | .050 | |
| PRESTIGE_2 | 1 | 1.858 | .175 | .273 |
Means of prestige, image creation, the image of scientist and for prestige (direct question) in groups with psychology and management
| Lecturer | Psychology | 3,26 | 3,16 | 2,91 | 7,18 |
| Management | 3,32 | 2,90 | 3,00 | 8,33 | |
| 3,26 | 3,13 | 2,92 | 7,29 | ||
| Student | Psychology | 3,01 | 3,00 | 2,83 | 7,53 |
| Management | 3,09 | 3,31 | 2,91 | 7,07 | |
| 3,03 | 3,10 | 2,85 | 7,38 | ||
| Total | Psychology | 3,07 | 3,04 | 2,85 | 7,44 |
| Management | 3,10 | 3,29 | 2,91 | 7,15 | |
| 3,08 | 3,11 | 2,87 | 7,36 |
j_ijcm-2022-0006_apptab_004
| PRESTIGE | 3,03 | 0,84 | −0,14 | −0,19 | 1,00 | 5,00 |
| IMAGE_CREATION | 3,10 | 0,71 | −0,03 | −0,12 | 1,30 | 5,00 |
| IMAGE_SCIENTIST | 2,88 | 0,71 | 0,14 | 0,22 | 1,00 | 5,00 |
| PRESTIGE II (directquestion) | 7,30 | 1,86 | −1,15 | 2,22 | 1,00 | 10,00 |