Doing Well While Doing Good. Linking A Social Cause To Product Promotions: Why It Works And How To Make It More Effective

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• Dashboards: From Performance Art to Decision Support
• Brand Purpose and Brand Success
• Monitoring Marketing Sources of Brand Reputation Risk
• Compensation-Related Metrics and Marketing Myopia
• Editorial: Marketing Dashboards - The Next Generation
• The What, Why and How of ESG Dashboards
• Finding the Right Metrics to Manage Multi-Channel Distribution
• Metrics for Marketing Decisions: Drivers and Implications for Performance
• The Modern Marketing Dashboard: Back to the Future