<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The aim of the research is to assess the behaviour of the consumers of organic products, with a particular focus on the frequency of consumption, the groups of purchased products, the preferred sales channels, the consumer motivations, and the impact of the COVID-19 pandemic on the market development. The data from the online questionnaire survey were analysed by descriptive statistical and relationship analysis methods. In 2020 and 2021, the frequency of purchase of organic products increased. The regular customers are mainly middle-aged, highly educated women with higher incomes, who mostly buy fruit and vegetables, mainly in discount stores. The respondents with relatively low frequency buy directly from organic producers, although the use of short supply chains could be a remarkable price-reducing factor.</p>
</abstract>

The aim of the research is to assess the behaviour of the consumers of organic products, with a particular focus on the frequency of consumption, the groups of purchased products, the preferred sales channels, the consumer motivations, and the impact of the COVID-19 pandemic on the market development. The data from the online questionnaire survey were analysed by descriptive statistical and relationship analysis methods. In 2020 and 2021, the frequency of purchase of organic products increased. The regular customers are mainly middle-aged, highly educated women with higher incomes, who mostly buy fruit and vegetables, mainly in discount stores. The respondents with relatively low frequency buy directly from organic producers, although the use of short supply chains could be a remarkable price-reducing factor.

Organic Food Consumption in Hungary – Factors Supporting Consumption Growth

Ph.D., research fellow, Budapest Business University

assistant professor, Eötvös Loránd University

Ph.D. habil., college professor, Budapest Business University

Ph.D., associated professor, Hungarian University of Agriculture and Life Sciences

European Countryside

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Organic Food Consumption in Hungary \u2013 Factors Supporting Consumption Growth"}

The aim of the research is to assess the behaviour of the consumers of organic products, with a particular focus on the frequency of consumption, the groups of...

Organic Food Consumption in Hungary – Factors Supporting Consumption Growth

Data publikacji: 14 gru 2023

Zakres stron: 579 - 597

Otrzymano: 03 kwi 2023

Przyjęty: 08 wrz 2023

DOI: https://doi.org/10.2478/euco-2023-0031

Słowa kluczowe
organic food, consumer behaviour, sales channels, motivations, Hungary

© 2023 Gyöngyi Györéné Kis et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Organic Food Consumption in Hungary – Factors Supporting Consumption Growth

Data publikacji: 14 gru 2023

Zakres stron: 579 - 597

Otrzymano: 03 kwi 2023

Przyjęty: 08 wrz 2023

DOI: https://doi.org/10.2478/euco-2023-0031

Słowa kluczoweorganic food, consumer behaviour, sales channels, motivations, Hungary

© 2023 Gyöngyi Györéné Kis et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Słowa kluczowe
organic food, consumer behaviour, sales channels, motivations, Hungary