Country Branding: What Branding? Relevant Terminologies and their Possible Interpretations in the Case of Countries
12 mar 2019
O artykule
Data publikacji: 12 mar 2019
Zakres stron: 7 - 26
Otrzymano: 01 paź 2018
Przyjęty: 01 lis 2018
DOI: https://doi.org/10.2478/ers-2018-0032
Słowa kluczowe
© 2018 Árpád Ferenc Papp-Váry, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Papp-Váry, Árpád Ferenc
Budapest Metropolitan University, Faculty of Business, Communication and Tourism - Department of Tourism and Marketing