Country Branding: What Branding? Relevant Terminologies and their Possible Interpretations in the Case of Countries
12 mars 2019
À propos de cet article
Publié en ligne: 12 mars 2019
Pages: 7 - 26
Reçu: 01 oct. 2018
Accepté: 01 nov. 2018
DOI: https://doi.org/10.2478/ers-2018-0032
Mots clés
© 2018 Árpád Ferenc Papp-Váry, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Papp-Váry, Árpád Ferenc
Budapest Metropolitan University, Faculty of Business, Communication and Tourism - Department of Tourism and Marketing