<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Communication plays a very critical role in ensuring that hotel staffs render better and efficient service through a mutual sense for job satisfaction, career growth and service performance. This study, therefore, aims at evaluating the relationship between the strategies of communication and performance of hotels in Port Harcourt, Rivers State, Nigeria. Both primary and secondary data were sourced. Further, quasi-experimental research design was used for this study, while 180 questionnaires were distributed to sampled hotel staffs within the study area. This was achieved using a random sampling technique for questionnaire administration. It was hypothesised that there is no significant relationship between communication strategy and hotel performance in Port Harcourt. Meanwhile, Spearman rank order correlation coefficient with the aid of Statistical Package for Social Sciences (SPSS) was used to test and analyse the data collected. The output of the analysis reveals a positive correlation between communication strategy and hotel performance. Therefore, the alternate hypothesis was accepted and the null discarded. It was, therefore, fit to conclude that effective communication strategy will enhance the level of competitiveness and performance of the hotels in a general perspective.</p></abstract>

Communication plays a very critical role in ensuring that hotel staffs render better and efficient service through a mutual sense for job satisfaction, career growth and service performance. This study, therefore, aims at evaluating the relationship between the strategies of communication and performance of hotels in Port Harcourt, Rivers State, Nigeria. Both primary and secondary data were sourced. Further, quasi-experimental research design was used for this study, while 180 questionnaires were distributed to sampled hotel staffs within the study area. This was achieved using a random sampling technique for questionnaire administration. It was hypothesised that there is no significant relationship between communication strategy and hotel performance in Port Harcourt. Meanwhile, Spearman rank order correlation coefficient with the aid of Statistical Package for Social Sciences (SPSS) was used to test and analyse the data collected. The output of the analysis reveals a positive correlation between communication strategy and hotel performance. Therefore, the alternate hypothesis was accepted and the null discarded. It was, therefore, fit to conclude that effective communication strategy will enhance the level of competitiveness and performance of the hotels in a general perspective.

Communication management: strategy for measuring hotel performance in Port Harcourt, Nigeria

Department of Hospitality and Tourism Management

European Journal of Tourism, Hospitality and Recreation

This work is licensed under the Creative Commons Attribution 4.0 International License.

Communication plays a very critical role in ensuring that hotel staffs render better and efficient service through a mutual sense for job satisfaction, career...

Communication management: strategy for measuring hotel performance in Port Harcourt, Nigeria

Article Category: Research Article

Data publikacji: 26 lis 2020

Zakres stron: 134 - 145

Otrzymano: 01 lut 2020

Przyjęty: 27 kwi 2020

DOI: https://doi.org/10.2478/ejthr-2020-0011

Słowa kluczowe
Communication, Profitability, Hotel, Competitiveness, Performance

© 2020 Eja Eja Iwara et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Communication management: strategy for measuring hotel performance in Port Harcourt, Nigeria

Article Category: Research Article

Data publikacji: 26 lis 2020

Zakres stron: 134 - 145

Otrzymano: 01 lut 2020

Przyjęty: 27 kwi 2020

DOI: https://doi.org/10.2478/ejthr-2020-0011

Słowa kluczoweCommunication, Profitability, Hotel, Competitiveness, Performance

© 2020 Eja Eja Iwara et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Słowa kluczowe
Communication, Profitability, Hotel, Competitiveness, Performance