<abstract xmlns="http://www.w3.org/1999/xhtml">

The aim of the article is to analyse the structure of consumer behaviour models and their applications to financial behaviour. The paper is theoretical in nature, examining generational breakdowns and selected trends in consumer behaviour. An analysis of the ‚rules‘ significant for types of consumer behaviour is conducted. Despite recently intensified theoretical and empirical analysis of consumer behaviour, a coherent research approach that integrates the issue of consumer behaviour with the specificities of the financial-services market has not yet been developed. Models remain frail, their functionality is still insufficient, and their applicability is constantly being altered by influences on consumer behaviour, including macro and microeconomic factors and the influence of scientific fields such as economics, sociology, psychology, management and anthropology. This article attempts to create a model that takes into account the general factors adopted in models constructed so far, along with the assumption that economic, cultural, social, personal, experiences, and other factors play a role in shaping and stimulating at least five variables: type of consumer from a particular generation (Cy); type of financial products and services (Xy); motivation (My); capacity (Capy); and opportunities (Oy).
</abstract>

The aim of the article is to analyse the structure of consumer behaviour models and their applications to financial behaviour. The paper is theoretical in nature, examining generational breakdowns and selected trends in consumer behaviour. An analysis of the ‚rules‘ significant for types of consumer behaviour is conducted. Despite recently intensified theoretical and empirical analysis of consumer behaviour, a coherent research approach that integrates the issue of consumer behaviour with the specificities of the financial-services market has not yet been developed. Models remain frail, their functionality is still insufficient, and their applicability is constantly being altered by influences on consumer behaviour, including macro and microeconomic factors and the influence of scientific fields such as economics, sociology, psychology, management and anthropology. This article attempts to create a model that takes into account the general factors adopted in models constructed so far, along with the assumption that economic, cultural, social, personal, experiences, and other factors play a role in shaping and stimulating at least five variables: type of consumer from a particular generation (Cy); type of financial products and services (Xy); motivation (My); capacity (Capy); and opportunities (Oy).

The Frailty of Models, the New Era, or a Rotten World of Consumers’ Financial Behaviour?

Poznań University of Economics and Business

Central European Economic Journal

This work is licensed under the Creative Commons Attribution 4.0 International License.

The aim of the article is to analyse the structure of consumer behaviour models and their applications to financial behaviour. The paper is theoretical in...

The Frailty of Models, the New Era, or a Rotten World of Consumers’ Financial Behaviour?

Data publikacji: 19 kwi 2024

Zakres stron: 159 - 177

DOI: https://doi.org/10.2478/ceej-2024-0012

Słowa kluczowe
consumer behaviour models, generations, personal finance, behavioural trends

© 2024 Anna Warchlewska, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Figure 1.

Figure 2.

Figure 3.

The Frailty of Models, the New Era, or a Rotten World of Consumers’ Financial Behaviour?

Data publikacji: 19 kwi 2024

Zakres stron: 159 - 177

DOI: https://doi.org/10.2478/ceej-2024-0012

Słowa kluczoweconsumer behaviour models, generations, personal finance, behavioural trends

© 2024 Anna Warchlewska, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Figure 1.

Figure 2.

Figure 3.

Słowa kluczowe
consumer behaviour models, generations, personal finance, behavioural trends