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Figure 1.
Selected models of consumer behaviourSource: own elaboration, based on Mazurek-Kusiak (2019); Maison & Stasiuk (2014a; 2014b); Smyczek (2007); Moital (2007); and Raszkowska (2001).Notes: *models are based on the rationality of the decisions made;**quantitative and qualitative classification does not differentiate models well, as hybrid models cannot be excluded. Moreover, both very simple and very complex models are included in one group;***these models confirm the interdisciplinarity of the topic of consumer behaviour, as they embed behaviour in different sciences but do not combine elements of different disciplines.
Figure 2.
Theory of planned behaviour - Fishbein and Ajzen’s model (A0)Source: own elaboration based on Fishbein and Ajzen (2009, p. 22).
Figure 3.
Consumer Financial Behaviour (CFB) modelSource: own elaboration