<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Based on the improved Bass model, this paper studies online social platforms’ product information dissemination mode. This paper studies the Bass model based on the attenuation effect of user benefits. The dissemination mode of product information is established. It is the effect of product information quality on product information dissemination. Finally, an empirical analysis is made of the communication materials of the films released from 2013 to 2022. It is found that the user switching engine and the user’s consumption have obvious effects on the information transmission. This model has better prediction accuracy and fitting performance than the Bass model. This model can be applied to the calculation of other damped transport rates.</p>
</abstract>

Based on the improved Bass model, this paper studies online social platforms’ product information dissemination mode. This paper studies the Bass model based on the attenuation effect of user benefits. The dissemination mode of product information is established. It is the effect of product information quality on product information dissemination. Finally, an empirical analysis is made of the communication materials of the films released from 2013 to 2022. It is found that the user switching engine and the user’s consumption have obvious effects on the information transmission. This model has better prediction accuracy and fitting performance than the Bass model. This model can be applied to the calculation of other damped transport rates.

Product Marketing Diffusion Under the Background of Digital Economy Based on Improved Bass Model

Applied Mathematics and Nonlinear Sciences

This work is licensed under the Creative Commons Attribution 4.0 International License.

Based on the improved Bass model, this paper studies online social platforms’ product information dissemination mode. This paper studies the Bass model based...

Product Marketing Diffusion Under the Background of Digital Economy Based on Improved Bass Model

Data publikacji: 26 cze 2023

Zakres stron: 2787 - 2794

Otrzymano: 17 wrz 2022

Przyjęty: 03 sty 2023

DOI: https://doi.org/10.2478/amns.2023.1.00458

Słowa kluczowe
Marketing diffusion, Forwarding motive, Interest attenuation effect, Improved Bass model

© 2023 Jiaqi Zhu, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Product Marketing Diffusion Under the Background of Digital Economy Based on Improved Bass Model

Data publikacji: 26 cze 2023

Zakres stron: 2787 - 2794

Otrzymano: 17 wrz 2022

Przyjęty: 03 sty 2023

DOI: https://doi.org/10.2478/amns.2023.1.00458

Słowa kluczoweMarketing diffusion, Forwarding motive, Interest attenuation effect, Improved Bass model

© 2023 Jiaqi Zhu, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Słowa kluczowe
Marketing diffusion, Forwarding motive, Interest attenuation effect, Improved Bass model