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Journals
Applied Mathematics and Nonlinear Sciences
Volume 8 (2023): Issue 2 (July 2023)
Open Access
Product Marketing Diffusion Under the Background of Digital Economy Based on Improved Bass Model
Jiaqi Zhu
Jiaqi Zhu
| Jun 26, 2023
Applied Mathematics and Nonlinear Sciences
Volume 8 (2023): Issue 2 (July 2023)
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Published Online:
Jun 26, 2023
Page range:
2787 - 2794
Received:
Sep 17, 2022
Accepted:
Jan 03, 2023
DOI:
https://doi.org/10.2478/amns.2023.1.00458
Keywords
Marketing diffusion
,
Forwarding motive
,
Interest attenuation effect
,
Improved Bass model
© 2023 Jiaqi Zhu, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Jiaqi Zhu
Department of Business, Guilin Institute of Information Technology
Guiling, China