Analysis and Prediction of Consumer Decision-making Process of Live Broadcast Marketing under the Background of Digital Economy

Data publikacji: 01 lis 2024

Otrzymano: 15 cze 2024

Przyjęty: 16 wrz 2024

DOI: https://doi.org/10.2478/amns-2024-2989

Słowa kluczowe

Digital Economy, Decision-making Process, Live Broadcast Marketing, Prediction Model

© 2024 Yingzi Xu, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.