Analysis and Prediction of Consumer Decision-making Process of Live Broadcast Marketing under the Background of Digital Economy

Publicado en línea: 01 nov 2024

Recibido: 15 jun 2024

Aceptado: 16 sept 2024

DOI: https://doi.org/10.2478/amns-2024-2989

Palabras clave

Digital Economy, Decision-making Process, Live Broadcast Marketing, Prediction Model

© 2024 Yingzi Xu, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.