A Study of the Impact of Combining Digital Marketing and Virtual Reality Technology on the Online Shopping Experience

Data publikacji: 03 wrz 2024

Otrzymano: 02 kwi 2024

Przyjęty: 27 lip 2024

DOI: https://doi.org/10.2478/amns-2024-2614

Słowa kluczowe

Gray fuzzy comprehensive evaluation, Structural equations, Evaluation indicators, Correlation, Virtual reality technology, Shopping experience

© 2024 Shengxuan Lin et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.