A Study of the Impact of Combining Digital Marketing and Virtual Reality Technology on the Online Shopping Experience

Publicado en línea: 03 sept 2024

Recibido: 02 abr 2024

Aceptado: 27 jul 2024

DOI: https://doi.org/10.2478/amns-2024-2614

Palabras clave

Gray fuzzy comprehensive evaluation, Structural equations, Evaluation indicators, Correlation, Virtual reality technology, Shopping experience

© 2024 Shengxuan Lin et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.