<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The scientific problem analysed in the article focuses on identifying the differences in the marketing communication process in a framework of business-to-consumer and business-to-business markets. The results show that although it may seem that the process itself is the same in both situations, however, it has many differences as well as many aspects in common.</p></abstract>

The scientific problem analysed in the article focuses on identifying the differences in the marketing communication process in a framework of business-to-consumer and business-to-business markets. The results show that although it may seem that the process itself is the same in both situations, however, it has many differences as well as many aspects in common.

Principle Differences between B2B and B2C Marketing Communication Processes

Management of Organizations: Systematic Research

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Principle Differences between B2B and B2C Marketing Communication Processes"}

The scientific problem analysed in the article focuses on identifying the differences in the marketing communication process in a framework of...

Principle Differences between B2B and B2C Marketing Communication Processes

Data publikacji: 30 paź 2019

Zakres stron: 73 - 86

Otrzymano: 30 maj 2019

Przyjęty: 31 lip 2019

DOI: https://doi.org/10.1515/mosr-2019-0005

Słowa kluczowe
business-to-business, business-to-consumer, communication process, marketing communication

© 2019 Kęstutis Rėklaitis et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Principle Differences between B2B and B2C Marketing Communication Processes

Data publikacji: 30 paź 2019

Zakres stron: 73 - 86

Otrzymano: 30 maj 2019

Przyjęty: 31 lip 2019

DOI: https://doi.org/10.1515/mosr-2019-0005

Słowa kluczowebusiness-to-business, business-to-consumer, communication process, marketing communication

© 2019 Kęstutis Rėklaitis et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Słowa kluczowe
business-to-business, business-to-consumer, communication process, marketing communication