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Principle Differences between B2B and B2C Marketing Communication Processes

Kęstutis Rėklaitis

Kęstutis Rėklaitis

Axis IndustriesKaunas, Lithuania
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Rėklaitis, Kęstutis
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Lina Pilelienė

Lina Pilelienė

Vytautas Magnus University, Faculty of Economics and ManagementKaunas, Lithuania
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Pilelienė, Lina
  
Oct 30, 2019
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Published Online: Oct 30, 2019
Page range: 73 - 86
Received: May 30, 2019
Accepted: Jul 31, 2019
DOI: https://doi.org/10.1515/mosr-2019-0005
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© 2019 Kęstutis Rėklaitis et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
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English
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Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Human Resources, Labor Practice, Job and Career
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