Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania
oraz
16 mar 2019
O artykule
Data publikacji: 16 mar 2019
Zakres stron: 101 - 114
Otrzymano: 30 paź 2018
Przyjęty: 20 gru 2018
DOI: https://doi.org/10.1515/mosr-2018-0016
Słowa kluczowe
© 2018 Lina Pilelienė et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
The paper discusses peculiarities of gender-induced differences in consumer choice behaviour. The problem solved in the paper is addressed as: what are gender-induced differences in the consumer’s decision while choosing cosmetics for men? The patterns of consumer behaviour while choosing cosmetics for men are determined by applying qualitative and quantitative research methods.