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Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania

Lina Pilelienė

Lina Pilelienė

Vytautas Magnus University, Faculty of Economics and ManagementKaunas,
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Pilelienė, Lina
 et 
Viktorija Grigaliūnaitė

Viktorija Grigaliūnaitė

Vytautas Magnus University, Faculty of Economics and ManagementKaunas,
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Grigaliūnaitė, Viktorija
  
16 mars 2019
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Publié en ligne: 16 mars 2019
Pages: 101 - 114
Reçu: 30 oct. 2018
Accepté: 20 déc. 2018
DOI: https://doi.org/10.1515/mosr-2018-0016
Mots clés
© 2018 Lina Pilelienė et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

The paper discusses peculiarities of gender-induced differences in consumer choice behaviour. The problem solved in the paper is addressed as: what are gender-induced differences in the consumer’s decision while choosing cosmetics for men? The patterns of consumer behaviour while choosing cosmetics for men are determined by applying qualitative and quantitative research methods.

Langue:
Anglais
Périodicité:
2 fois par an
Sujets de la revue:
Affaires et économie, Gestion d'entreprise, Marketing, vente, relation clients, Management, organisation, gouvernance d'entreprise, Développement commercial, conduite du changement, coopération, Ressources humaines, pratiques de travail, emploi et carrière
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