Exploring the e-CRM – e-customer- e-loyalty nexus: a Kenyan commercial bank case study
, , oraz
11 sty 2018
O artykule
Data publikacji: 11 sty 2018
Zakres stron: 674 - 696
DOI: https://doi.org/10.1515/mmcks-2017-0039
Słowa kluczowe
© 2018
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Oumar, Timothy K.
Jesuit Historical Institute in Africa,Nairobi, Kenya
Mang’Unyi, Eric E.
Walter Sisulu University,Mthatha, South Africa
Govender, Krishna K.
University of KwaZulu-Natal,Pietermaritzburg, South Africa
Rajkaran, Sookdhev
Walter Sisulu University,Mthatha, South Africa