Otwarty dostęp

Outer Image of University in the Role of Employer as the Base of Segmentation of Young Potential Employees


Zacytuj

1. Abdi, H., Williams, L.J. (2010). Principal component analysis. Wiley Interdisciplinary Reviews: Computational Statistics, vol. 2, iss. 4, pp. 433-459.10.1002/wics.101Search in Google Scholar

2. Akhtar, M.N., Long, L. (2015). Organizational change determinants and employees behavior: a psychological contract perspective. European Scientific Journal, vol. 11, no. 1, pp. 189-199.Search in Google Scholar

3. Baruk, A. (2016). Postrzeganie uczelni jako pracodawcy przez młodych potencjalnych pracowników. Marketing Instytucji Naukowych i Badawczych, no. 3.Search in Google Scholar

4. Chin-Feng, L. (2002). Segmenting customer brand preference: demographic or psychographic. Journal of Product & Brand Management, vol. 11, iss. 4, pp. 249-268.Search in Google Scholar

5. Ciribeli, J.P., Miquelito, S. (2015). Market segmentation by psychographic criteria: an essay on the main psychographic theoretical approaches and its relationship with performance criteria. Visión de Futuro, vol. 19, no. 1, pp. 51-64, http://www.scielo.org.ar/pdf/vf/v19n1/Market%20segmentation%20by%20psychographic%20criteria%20an%20essay%20on%20the%20main%20psychographic%20theoretical%20approaches%20and%20it.pdf (access: 12.12.2016).Search in Google Scholar

6. Gilbreath, B., Karimi, L. (2012). Supervisor behavior and employee presenteeism. International Journal of Leadership Studies, vol. 7, iss. 1, pp. 114-131.Search in Google Scholar

7. https://www.pw.edu.pl/content/download/25310/147135/file/BADANIE%20WIZERUNKU%20UCZELNI%20WY%C5%BBSZYCH%20pracownicy.docx. (access: 12.12. 2016).Search in Google Scholar

8. Rogozińska-Pawełczyk, A. (2011). Od relacyjnego do transakcyjnego kontraktu psychologicznego - zmieniający się paradygmat. Zarządzanie Zasobami Ludzkimi, no. 3-4, pp. 61-75.Search in Google Scholar

9. Trends in Global Employee Engagement - 2016. Report by Aon Hewitt, http://www.modernsurvey.com/wp-content/uploads/2016/05/2016-Trends-in-Global-Employee-Engagement.pdf (access: 27.06.2016).Search in Google Scholar

10. Wilden, R., Gudergan, S. (2010). Employer branding: Strategic implications for staff recruitment. journal of Marketing Management, vol. 26, no. 1-2, pp. 56-73.10.1080/02672570903577091Search in Google Scholar

11. Wojtaszczyk, K. (2008). Employer branding po polsku na przykładzie uczelni wyższych. E-mentor, no. 3 (25), http://www.e-mentor.edu.pl/artykul/index/numer/25/id/547 (access: 12.12.2016).Search in Google Scholar