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NIM Marketing Intelligence Review
NIM Marketing Intelligence Review
formerly: GfK Marketing Intelligence Review
Open Access
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Open Access | Oct 22, 2021
Brand Activism Is Here to Stay: Here’s Why
Daniel Korschun
Daniel Korschun
Open Access | Oct 26, 2022
Metaverse Marketing
Thorsten Hennig-Thurau
Thorsten Hennig-Thurau
and
Björn Ognibeni
Björn Ognibeni
Open Access | Nov 15, 2019
AI-Driven Sales Automation: Using Chatbots to Boost Sales
Christian Hildebrand
Christian Hildebrand
and
Anouk Bergner
Anouk Bergner
Open Access | May 05, 2021
Algorithm-Based Advertising: Unintended Effects and the Tricky Business of Mitigating Adverse Outcomes
Anja Lambrecht
Anja Lambrecht
and
Catherine Tucker
Catherine Tucker
Open Access | Oct 22, 2021
Should Your Brand Pick a Side? How Market Share Determines the Impact of Divisive Corporate Political Stances
Chris Hydock
Chris Hydock
,
Neeru Paharia
Neeru Paharia
and
Sean Blair
Sean Blair
Open Access | Apr 19, 2023
The What, Why and How of ESG Dashboards
CB Bhattacharya
CB Bhattacharya
and
Mostafa Zaman
Mostafa Zaman
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NIM Marketing Intelligence Review
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