1. bookVolume 86 (2021): Edizione 1 (December 2021)
Dettagli della rivista
License
Formato
Rivista
eISSN
2335-8750
Prima pubblicazione
16 Apr 2017
Frequenza di pubblicazione
2 volte all'anno
Lingue
Inglese
access type Accesso libero

Possibilities of Brand Content Integration into Youtube Podcasts in Lithuania

Pubblicato online: 17 Mar 2022
Volume & Edizione: Volume 86 (2021) - Edizione 1 (December 2021)
Pagine: 93 - 104
Ricevuto: 25 Aug 2021
Accettato: 10 Dec 2021
Dettagli della rivista
License
Formato
Rivista
eISSN
2335-8750
Prima pubblicazione
16 Apr 2017
Frequenza di pubblicazione
2 volte all'anno
Lingue
Inglese
Abstract

As customers become immune to most forms of advertisement on the Internet, marketers seek new ways to get the attention of branded content. As podcast content on YouTube gains more and more users’ attention in the world and Lithuania, it raises the urge for both marketing professionals and researchers of the marketing field to analyse the possibilities of brands and its content integration in the podcasts. The problem analysed is how effectively integrate brand content into Youtube podcasts in Lithuania. Thus, the paper aims to analyse the phenomenon of brand content integration and to reveal its possibilities in You-Tube podcasts in Lithuania.

Keywords

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