<abstract xmlns="http://www.w3.org/1999/xhtml">

Cultural intelligence (CQ) and emotional intelligence (EQ) represent key competencies of multicultural leadership in the new normal global business environment. This paper aims to present a comparative quantitative study concerning emotional and cultural intelligences in USA and Romania, backed by a brief geo-linked bibliometric literature review. The bibliometric analysis is performed with VOSviewer for the works focusing on these two variables published in USA and, respectively, in Romania. Inspired by the findings of this comparative analysis, it is performed a quantitative research based on 604 questionnaires distributed to managers in USA and in Romania, and on statistical processing using SPSS software. The statistical results show that both CQ and EQ constitute significant vectors in developing multicultural leadership and organizational performance in a multicultural business environment for both USA and Romania. The comparative study reveals a higher level of CQ and EQ in the Romanian business environment than in USA. The difference could be explained by the focus on rationality and profit maximization in the American business education. The contribution of the paper comes from these findings and they can help researchers and practitioners to stimulate their efforts in improving CQ and EQ competences.
</abstract>

Emotional and cultural intelligences: a comparative analysis between the United States of America and Romania

<abstract xmlns="http://www.w3.org/1999/xhtml">

Thanks to constantly improving software packages, apps, and technologies themselves, creating and improving websites has become much easier. Excess or lack of information, inappropriate layout of website management, inefficiency of additional functions, excess of visual material - these are the problems faced by website users. These problems are usually not of a technological nature, so the change in technology will not determine what the user wants and what problems he faces. However, studies have ignored the fact that the type of business can affect decision outcomes (i.e., website evaluation) may also influence the perceived satisfaction and trust. This article examines consumer satisfaction and trust with services provided by the C2C websites. This study first proposes an analytical model that contains website quality indicators of consumer satisfaction and trust. Theoretical contributions and managerial implications are generated on the basis of the findings and analysis. The results showed a positive effect of website quality on consumer trust and satisfaction, which was partially mediated through consumer trust. Moreover, consumer trust had a positive association with all website quality indicators and satisfaction. The C2C website business should understand the consumer’s website quality expectations with respect to online shopping, to attract new consumers and to retain their existing consumers.
</abstract>

Lithuanian Sports University, Vilnius University

The impact of quality of C2C online store on consumer satisfaction: an empirical study in Lithuania

<abstract xmlns="http://www.w3.org/1999/xhtml">

External knowledge sources such as professional social media accounts represent an understudied domain in the digital media adoption literature of small enterprises. This article extends the Technology Acceptance Model with two additional factors – external knowledge source and trust in digital marketing professionals – to better understand the digital marketing adoption of microenterprises. We collected and analyzed data from 181 microenterprises using online survey and structural equation modeling methodology. Results indicate that participation in events and following professional Facebook groups are positively related to perceived ease of use, while following professional Facebook groups, blogs, and vlogs, and meeting consultants are positively related to perceived usefulness. Besides, trust in marketing professionals has a significant effect on both perceived ease of use and perceived usefulness. By applying the technology-in-practice literature to digital marketing adoption, the article highlights that marketing professionals can be a bridge between academia and small business managers by contextualizing and translating formal knowledge to practical easy-to-understand knowledge.
</abstract>

Digital marketing adoption of microenterprises in a technology acceptance approach

<abstract xmlns="http://www.w3.org/1999/xhtml">

The stronger capacity of falsehood to diffuse in comparison with the truth pushes researchers to identify fake news effects on the formation of country brand equity due to the distant and intangible nature of this notion. To explore this exposure, valenced framing theory is applied as a suitable framework where credibility and cognitive image are checked to be mediators in this relationship. This study adopted a perceived and projected image approach for online survey design, and a quantitative method was applied. The results depict that fake news frames have an indirect effect on a country’s brand equity mediated by news credibility and cognitive image toward the country. We show that news credibility and cognitive image function as sequential mediators, meaning that the level of believability and cognitive preconceptions about a certain country directly affect country brand equity. Moreover, this study demonstrates that negatively framed fake news can affect all dimensions of country brand equity negatively, whereas positive fake news frames do not change people’s perceptions significantly. According to the outcomes, we proved that the level of credibility is significantly influenced by the type of valenced fake news frame as well. We discuss the implications of the findings and future research directions in the field of fake news and country brands.
</abstract>

Hungarian University of Agriculture and Life Sciences

Hungarian University of Agriculture and Life Sciences, Godollo, Hungary John von Neumann University

Exposure of valenced fake news frames to country brand equity and the role of news credibility in this process

<abstract xmlns="http://www.w3.org/1999/xhtml">

The aim of the article is to analyze the wellness tourism topic, focusing on the overview and the research directions in the period 2012-2022, published in WoS and Scopus databases. This attempt is aided by the methods of bibliometric analysis, such as co-citation analysis, bibliometric coupling, reference analysis and keywords analysis. The current research reveals information about which pair of papers, authors or journals are cited together as sources of articles from the past almost 11 years formatting the core of the topic of wellness tourism regarding destination, marketing and management in this area. As result of the research, can be concluded that articles in wellness tourism topics highly published in Social Science and Economic disciplines, mostly in English language both in WoS and Scopus databases. Based on the keyword analysis, 7 clusters related to the research of the last almost eleven years resulted. These clusters namely can be defined as: researches focusing on competitiveness, wellness tourism philosophy, quality, sustainability, digitalization, motivation, marketing and management, loyalty and customer satisfaction, and COVID-19 pandemic situation.
</abstract>

Wellness Tourism Management Research A bibliometric analysis

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