<abstract xmlns="http://www.w3.org/1999/xhtml">Due to its geopolitical situation, Korea started its relationship with the EU quite later than with the US, China, Japan and Russia. However, the EU-Korea relationship has grown “slowly but steadily”. The studies on the perception of the EU have been conducted since the 2000s. Korean scholars have been interested in finding out the Korean perception of the EU and have participated in the multiannual international research projects from the beginning. Their extensive data on Korean media coverage on the EU and public opinion surveys present the nature and characteristics of the EU imagery in Korea. EU-Korea relationship has seen a turning point by the signing of a Free Trade Agreement (FTA) between the two parties. The EU became more exposed to the Korean media on this occasion, and accordingly, the Korean public now considers the EU as a more important partner than before. Through the detailed explanation and analysis of the existing perception studies in this paper, one can understand how the EU perception has been shaped and changed in Korea over time. One of the major findings is that the visibility of the EU has been enhanced in Korea for sure, but the images have been still seriously prejudiced as an ‘economic powerhouse’. Further studies are necessary to examine how to widen the scope of mutual understanding in different fields.</abstract>

Is FTA for ‘Up Closer and Personal’? Reflections on Media and Public Views on the EU in Korea

<abstract xmlns="http://www.w3.org/1999/xhtml">This article focuses on two of the three pillars of the ‘EU through the Eyes of Asia’ perceptions project, and analyzes the Japanese print media and elite interviews. We focus on two issues: the first of these is exasperation at the slow progress towards an EU-Japan Free Trade Agreement/Economic Partnership Agreement (FTA/EPA). This exasperation is clearest in the Japanese elite interviews, but the trade negotiations also feature significantly in discussions in the Japanese print media. The second issue is the consistent perception of the EU as a significant normative and diplomatic power, and a leader on human rights promotion, with this perception strongly evident in both the Japanese print media and elite interviews. Overall, the EU was perceived positively as a political actor, and, in a boost for post-Lisbon perceptions of the EU, High Representative Catherine Ashton had a generally high and somewhat positive profile in Japan. This came across more strongly in the print media rather than the elite interviews. In a much-quoted speech given in Japan in 2006, Commission President José Manuel Barroso talked of the untapped trade potential within EU-Japan relations, and the normative power of the EU and Japan. A focus on perceptions helps to inform us about the global importance of the EU and how this is being interpreted outside of Europe. To understand the European Union itself we need to have an external reflection in order to interpret its meaning. Through our study, we hope to highlight and communicate the fact that the Barroso perspective is shared by many within Japan.</abstract>

European Union Institute in Japan, Waseda Campus, Waseda University Tokyo, Japan

School of Political Science and Economics, Waseda Campus, Waseda University Tokyo, Japan

Potential Still Untapped: Japanese Perceptions of the European Union as an Economic and Normative Power

<abstract xmlns="http://www.w3.org/1999/xhtml">Since the outbreak of the 2008/2009 global financial crisis, the economic balance between the traditional developed economies and the emerging ones has changed drastically, including that between the European Union and China. While the EU and its Member States are preoccupied by the eurozone debt crisis, stagnant economic growth and high domestic unemployment, China raised as the world’s second largest economy and one of the quickest growing consumer market. This paper explores the change in perception of the EU as an economic actor in the eyes of Chinese mainstream news media and national elites under such context. It argues that the strategic partnership could improve only if the two sides understand the mutual perception clearly. It is found that China has increased its leverage for bargaining vis-à-vis the EU as well as the capacity to give some help to the EU. Although the image of the EU as an economic powerhouse has been slightly weakened, it did not turn the heavily trade-oriented EU-China relations more comprehensive.</abstract>

National Centre for Research on Europe University of Canterbury Kirkwood Village KD04, Christchurch, New Zealand

School of Political, Social and International Studies University of East Anglia Norwich Research Park, Norwich NR4 7TJ, UK

Challenging the EU’s Economic Roles? The Impact of the Eurozone Crisis on EU Images in China

Commentary: The Strength of Perceptions in the Dialogue between Asia and Europe

<abstract xmlns="http://www.w3.org/1999/xhtml">This article analyses images of the European Union (EU) existing in the discourse of the Russian news media, the general public and the Russian elites. The EU’s actions in the countries of Russia’s “near neighbourhood” and “far neighbourhood” were among the leading topics, showing high interest in the intensive Russia-EU political relations. The data of this paper comes from a year of monitoring of three daily newspapers, face-to-face interviews with political, business, media and civil society representatives and a public opinion survey. This analysis observed that both partnership and competition exist in Russia-EU political relations.</abstract>

Russian Vision of the EU in its Interactions with the Neighbourhood

<abstract xmlns="http://www.w3.org/1999/xhtml">This paper seeks to determine whether the EU has accomplished its objectives concerning the visibility of EU external action, which the Lisbon Treaty sought to achieve. The role of Catherine Ashton as the EU’s High Representative of the Union for Foreign Affairs and Security Policy, together with the newly formed European External Action Service (EEAS) which supports her work, aimed to “effectively project European values and interests worldwide” (Šefčovič, n.d.) and to make Europe “an actor on the global stage” (Europa, n.d.). Despite the sui generis nature of the internal functioning of the EU, there is a strong case in academic literature that the EU can be studied as an international actor like any other state actor. Southeast Asia, represented in this article by Singapore and Thailand, is a key region to test whether the post-Lisbon EU has reached the status of a key actor on the global stage. The findings from media research carried out in 2006 and 2011 (i. e. before and after the Lisbon Treaty) suggest that the EU has failed to achieve its stated aims.</abstract>

Who Acts for the EU before and after the Lisbon Treaty? The View through the Media in Singapore and Thailand

<abstract xmlns="http://www.w3.org/1999/xhtml"> This paper outlines the importance of the studies of EU external perceptions in the Asia-Pacific region in the times of global multipolar redesign and an ongoing eurozone sovereign debt crisis. It links understanding of the concepts of EU external images and EU international ‘branding’ to the conduct of the EU’s foreign policy. The paper also details the methodology of the transnational comparative research project ‘The EU in the Eyes of Asia Pacific’ which informs all contributions to this Issue. The paper then presents those contributions which explore EU external perceptions in nine Asia-Pacific locations, members of the Asia-Europe Meeting (ASEM) process: China, Japan, South Korea, India, Singapore, Thailand, Australia, New Zealand, and Russia.</abstract>

Seeing the EU from Outside its Borders: Changing Images of Europe

<abstract xmlns="http://www.w3.org/1999/xhtml">Drawing on thirty face-to-face interviews with Indian business, civil society, media and political elites during the period from September 2011 to April 2012, this article seeks to examine the perceptions of Indian elites of the European Union as a normative power. It discusses the evolution of the concept of normative power and the evolution of the EU’s normative identity. It clearly outlines the expansion of the varied roles played by the EU in the course of assuming responsibilities in the capacity of civilian, ethical and normative power of Europe both within its borders and abroad. The article seeks to highlight the diverse external perceptions about the normative power of EU by focusing upon the elite opinion from India. The article captures the changing mood of the elites about the effectiveness of the normative power of the EU with the intensification of the eurozone crisis. It argues that the normative disconnect in worldviews, mindsets and practical agendas between India and the European Union has made it difficult to transform shared values into coordinated policies.</abstract>

Centre for European Studies, School of International Studies, Jawaharlal Nehru University New Mehrauli Road, New Delhi-110 067, India

Centre for International Relations, Central University of Jharkhand, Ratu-Lohardaga Road, Brambe, Ranchi-835 205 Jharkhand, India

Indian Elites and the EU as a Normative Power

<abstract xmlns="http://www.w3.org/1999/xhtml">The European Union (EU) has become an important global actor in numerous areas. It is an economic giant, a key actor in global trade and trade negotiations. It leads talks on environment and it is the biggest provider of assistance to the developing world. It is the largest contributor to the United Nations budget and its peacekeeping missions are present in all major conflicts. With such prominent global presence, it would seem that when the EU speaks, the world listens. This paper assesses whether new public communicative spaces are emerging between the European Union and the rest of the world, including Australia. It first argues that supranational developments in the EU have encouraged an important shift in which international political communication is no longer equated with the boundaries of the nation state. It goes on to illustrate how the emergent Euro-polity is developing an important strategy for communication not only with its own Member States and their citizens but also with the world. To test how the new communication environment is received outside the EU, encounters of the Australian media with the European Union are analysed. The results tend to confirm the European Union’s existing fears of being largely unheard.</abstract>

Communicating the European Union to Australia: The EU Information Strategy and Its Reception Down Under

<abstract xmlns="http://www.w3.org/1999/xhtml">Since the end of the cold war, the European Union’s (EU’s) global aspirations and capabilities have grown. This shift has seen the EU becoming an increasingly integral part of the international arena, both economically and politically. However, there has been a notable geopolitical shift in recent years towards the growing importance of Asia. New Zealand, geographically distant but traditionally culturally aligned with the EU, the nation that has traditionally enjoyed close economic, political and social relations with the EU but is increasingly focused on Asia, presents a unique perspective on this perceived realignment of power. This paper offers a unique perspective on the effectiveness of the EU’s international outreach. Using international relations’ ‘small state theory’ as an analytical tool, the paper draws on a series of longitudinal elite interviews conducted with New Zealand’s political, economic, civil society and media elites over a decade. The paper qualitatively and quantitatively assesses whether the EU remains perceived as a relevant, important global actor in the eyes of New Zealand’s elite. The paper makes a number of observations. Firstly, as a small state, New Zealand’s foreign policy focus has tended to be preoccupied with economics and this preoccupation has meant a notable shift away from Europe. Second, although over the course of the interviews negative discussions about the EU’s Common Agriculture Policy decreased, on the other hand there was increasingly less discussion about the EU’s potential and a more concerted discussion about the importance of Asia to the New Zealand’s economy and future. There are a number of reasons to account for this changing perception towards the EU,however, the internal friction currently facing the European Union and eurozone was consistently noted. Finally, although over time the interviewed elites believed that the EU’s importance is diminishing, this acknowledgement was often made with regret. </abstract>

New Zealand Elite Perceptions on the EU: A Longitudinal Analysis

AHEAD OF PRINT

Volume 13 (2023): Issue 2 (December 2023)

Volume 13 (2023): Issue 1 (June 2023)

Volume 12 (2022): Issue 2 (December 2022)

Volume 12 (2022): Issue 1 (May 2022)

Volume 11 (2021): Issue 2 (September 2021)

Volume 11 (2021): Issue 1 (May 2021)

Volume 10 (2020): Issue 3 (December 2020)

Volume 10 (2020): Issue 2 (September 2020)

Volume 10 (2020): Issue 1 (June 2020)

Volume 9 (2019): Issue 4 (December 2019)

Volume 9 (2019): Issue 3 (September 2019)

Volume 9 (2019): Issue 2 (September 2019)

Volume 9 (2019): Issue 1 (June 2019)

Volume 8 (2018): Issue 2 (September 2018)

Volume 8 (2018): Issue 1 (June 2018)

Volume 7 (2017): Issue 2 (October 2017)

Volume 7 (2017): Issue 1 (June 2017)

Volume 6 (2016): Issue 2 (October 2016)

Volume 6 (2016): Issue 1 (February 2016)

Volume 5 (2015): Issue 2 (October 2015)

Volume 5 (2015): Issue 1 (February 2015)

Volume 4 (2014): Issue 2 (October 2014)

Volume 4 (2014): Issue 1 (June 2014)

Volume 3 (2013): Issue 3 (December 2013)

Volume 3 (2013): Issue 2 (October 2013)

Volume 3 (2013): Issue 1 (June 2013)

TalTech Journal of European Studies

 TalTech Journal of European Studies (abbreviation TJES) is a semiannual international peer-reviewed research journal (formerly known as the Baltic Journal of European Studies and Proceedings of the Institue for European Studies) with an international editorial office and extensive international editorial board. The journal is abstracted in SCOPUS, Web of Science (Emerging Sources Citation Index) and other relevant databases. Since 2020, the scope of the journal is related to digitalisation and technology implementation and their impact in the social, legal, political, economic and cultural domains in the European Union and its Member States. We kindly encourage members of the academic community to contribute to our journal. Papers submitted to the forthcoming issues will be reviewed by eminent scholars in the particular field under strict supervision of the international editorial board. Special issues   BJES 2013 Vol. 3 Issue 3 was guest co-edited by Natalia Chaban and Martin Holland (University of Canterbury, New Zealand)  BJES 2014 Vol. 4 Issue 2 was prepared in cooperation with Latvian European Community Studies Association (LECSA)  BJES 2017 Vol. 7 Issue 2 has been supported by the European Commission’s Jean Monnet Module “Digital Single Market as a New Core of European Union Studies”, project reference number 587255-EPP-1-2017-1-EE-EPPJMO-MODULE.   BJES 2018 Vol. 8 Issues 1 and 2 have been supported by the project ‘Digital Single Market as a Key Element in EU-oriented Georgian Higher Education’ (no. 155-2016-A), funded by the Estonian Ministry of Foreign Affairs in the framework of Development Cooperation and Humanitarian Aid. TJES 2023 Vol. 13 Issue 1 was guest edited by Viktorija Skvarciany (Vilnius Gediminas Technical University, Lithuania).      Why submit  TJES is an effective channel of academic dissemination as it is widely read and distributed through Baltic and European research networks and libraries and read by policy makers as well.  Archiving  Sciendo archives the contents of this journal in Portico - digital long-term preservation service of scholarly books, journals and collections.  Plagiarism Policy  The editorial board is participating in a growing community of Similarity Check System's users in order to ensure that the content published is original and trustworthy. Similarity Check is a medium that allows for comprehensive manuscripts screening, aimed to eliminate plagiarism and provide a high standard and quality peer-review process. 