Hybrid Marketing Is Here to Stay: Preparing the Marketing Operation Environment
e | 26 ott 2022
INFORMAZIONI SU QUESTO ARTICOLO
Pubblicato online: 26 ott 2022
Pagine: 19 - 23
DOI: https://doi.org/10.2478/nimmir-2022-0012
Parole chiave
© 2022 Andy Lark et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Andy Lark
CEO, Group Lark and Chief Customer Officer, Dubber Corporation LtdVictoria, Australia
André Bonfrer
Professor of Marketing
Deakin UniversityVictoria, Australia