Hybrid Marketing Is Here to Stay: Preparing the Marketing Operation Environment
und | 26. Okt. 2022
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Online veröffentlicht: 26. Okt. 2022
Seitenbereich: 19 - 23
DOI: https://doi.org/10.2478/nimmir-2022-0012
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© 2022 Andy Lark et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Andy Lark
CEO, Group Lark and Chief Customer Officer, Dubber Corporation LtdVictoria, Australia
André Bonfrer
Professor of Marketing
Deakin UniversityVictoria, Australia