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Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges

Ishtiaq Ahmed Malik

Ishtiaq Ahmed Malik

IQRA University, Chak Shahzad CampusIslamabad, Pakistan
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Malik, Ishtiaq Ahmed
, 
Muhammad Ali Raza

Muhammad Ali Raza

COMSATS UniversityIslamabad, Pakistan
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Raza, Muhammad Ali
, 
Noor Ul Hadi

Noor Ul Hadi

Prince Muhammad Bin Fahd UniversityDhahran, Saudi Arabia
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Hadi, Noor Ul
, 
Mahwish J. Khan

Mahwish J. Khan

IQRA University, Islamabad CampusIslamabad, Pakistan
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Khan, Mahwish J.
 e 
Farhina Hameed

Farhina Hameed

National University of Modern LanguagesIslamabad, Pakistan
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Hameed, Farhina
  
18 dic 2023
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Pubblicato online: 18 dic 2023
Pagine: 474 - 495
DOI: https://doi.org/10.2478/mmcks-2023-0026
Parole chiave
© 2023 Ishtiaq Ahmed Malik et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Malik, Ishtiaq Ahmed
IQRA University, Chak Shahzad CampusIslamabad, Pakistan
Raza, Muhammad Ali
COMSATS UniversityIslamabad, Pakistan
Hadi, Noor Ul
Prince Muhammad Bin Fahd UniversityDhahran, Saudi Arabia
Khan, Mahwish J.
IQRA University, Islamabad CampusIslamabad, Pakistan
Hameed, Farhina
National University of Modern LanguagesIslamabad, Pakistan
Lingua:
Inglese
Frequenza di pubblicazione:
4 volte all'anno
Argomenti della rivista:
Economia e business, Business management, Marketing, vednite, relazioni con il cliente, Managemente, organizzazione, corporate governance, Sviluppo degli affari, change management, cooperazione, Imprenditorialità
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