Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges
, , , y
18 dic 2023
Acerca de este artículo
Publicado en línea: 18 dic 2023
Páginas: 474 - 495
DOI: https://doi.org/10.2478/mmcks-2023-0026
Palabras clave
© 2023 Ishtiaq Ahmed Malik et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Malik, Ishtiaq Ahmed
IQRA University, Chak Shahzad CampusIslamabad, Pakistan
Raza, Muhammad Ali
COMSATS UniversityIslamabad, Pakistan
Hadi, Noor Ul
Prince Muhammad Bin Fahd UniversityDhahran, Saudi Arabia
Khan, Mahwish J.
IQRA University, Islamabad CampusIslamabad, Pakistan
Hameed, Farhina
National University of Modern LanguagesIslamabad, Pakistan