Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges
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18 déc. 2023
À propos de cet article
Publié en ligne: 18 déc. 2023
Pages: 474 - 495
DOI: https://doi.org/10.2478/mmcks-2023-0026
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© 2023 Ishtiaq Ahmed Malik et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Malik, Ishtiaq Ahmed
IQRA University, Chak Shahzad CampusIslamabad, Pakistan
Raza, Muhammad Ali
COMSATS UniversityIslamabad, Pakistan
Hadi, Noor Ul
Prince Muhammad Bin Fahd UniversityDhahran, Saudi Arabia
Khan, Mahwish J.
IQRA University, Islamabad CampusIslamabad, Pakistan
Hameed, Farhina
National University of Modern LanguagesIslamabad, Pakistan