Effects of Customer Relationship Management on Organizational Performance

Pubblicato online: 10 nov 2022

Pagine: 237 - 258

Ricevuto: 17 gen 2022

Accettato: 30 giu 2022

DOI: https://doi.org/10.2478/ethemes-2022-0014

Parole chiave

CRM, consumer focus, CRM organization, CRM technology, knowledge management, organizational performance, image

© 2022 Ivana Nedeljković et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.