Effects of Customer Relationship Management on Organizational Performance

Published Online: Nov 10, 2022

Page range: 237 - 258

Received: Jan 17, 2022

Accepted: Jun 30, 2022

DOI: https://doi.org/10.2478/ethemes-2022-0014

Keywords

CRM, consumer focus, CRM organization, CRM technology, knowledge management, organizational performance, image

© 2022 Ivana Nedeljković et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.