<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>In recent years, creative tourism has become one of the most dynamically developing tourism products in global tourism. Its role in Slovakia is also important, although it has not been deeply explored. Recognising this research gap, the authors aimed to understand better the place and role of creative tourism in Slovakia. After elaborating the primary results of a demand-based questionnaire survey, the study presents a cluster-based creative tourist characterisation approach where the authors make an attempt to establish the characteristic segments of creative tourism demand in Slovakia from the point of view of domestic consumers. The primary and consumer segmentation results demonstrate that the place and role of creative tourism as a tourism product should be considered important in terms of the tourism supply of the country and also from the point of view of consumer attitudes and habits. However, the development of this product is very limited and further progress is needed to enhance the opportunities surrounding this complex tourism product. The authors believe that cluster-based consumer segmentation provides an opportunity and an approach to realise the most important market segments for creative tourism. Product development efforts can thus be optimised around this new knowledge as well.</p>
</abstract>

In recent years, creative tourism has become one of the most dynamically developing tourism products in global tourism. Its role in Slovakia is also important, although it has not been deeply explored. Recognising this research gap, the authors aimed to understand better the place and role of creative tourism in Slovakia. After elaborating the primary results of a demand-based questionnaire survey, the study presents a cluster-based creative tourist characterisation approach where the authors make an attempt to establish the characteristic segments of creative tourism demand in Slovakia from the point of view of domestic consumers. The primary and consumer segmentation results demonstrate that the place and role of creative tourism as a tourism product should be considered important in terms of the tourism supply of the country and also from the point of view of consumer attitudes and habits. However, the development of this product is very limited and further progress is needed to enhance the opportunities surrounding this complex tourism product. The authors believe that cluster-based consumer segmentation provides an opportunity and an approach to realise the most important market segments for creative tourism. Product development efforts can thus be optimised around this new knowledge as well.

Who Are the Domestic Creative Tourists in Slovakia? Implications from a Cluster-Based Demand Analysis

Constantine the Philosopher University Nitra

University of Pécs, Faculty of Business and Economics

European Journal of Tourism, Hospitality and Recreation

This work is licensed under the Creative Commons Attribution 4.0 International License.

In recent years, creative tourism has become one of the most dynamically developing tourism products in global tourism. Its role in Slovakia is also important,...

Creative activities	Order	Mean rank
Traditional events of crafts and folk art	2	1.73
Courses and workshops of traditional crafts and folk art	1	1.71
Gastronomic events with the topic of cooking local dishes and food	4	1.84
Traditional and local food cooking courses and workshops	5	1.91
Folklore events	6	1.97
Stage art workshops	7	2.07
Visual arts workshops	5	1.91
Creative workshops for children	3	1.78
Courses and workshops of traditional ecological products and recycling	8	2.21

Gender
	Person	% (n=876)
Male	363	41,44%
Female	513	58,56%
Total	876	100,00%

Who Are the Domestic Creative Tourists in Slovakia? Implications from a Cluster-Based Demand Analysis

Article Category: Research Article

Pubblicato online: 31 dic 2022

Pagine: 78 - 88

Ricevuto: 16 apr 2021

Accettato: 05 mag 2022

DOI: https://doi.org/10.2478/ejthr-2022-0006

Parole chiave
Creative tourism, Slovakia, demand side, domestic tourists, questionnaire survey, clustering, product development

© 2022 László Csapó et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Figure 1:

Figure 2:

The average ranking of creative events by respondents.

Summary of the general data of the respondents of the questionnaire survey.

Who Are the Domestic Creative Tourists in Slovakia? Implications from a Cluster-Based Demand Analysis

Article Category: Research Article

Pubblicato online: 31 dic 2022

Pagine: 78 - 88

Ricevuto: 16 apr 2021

Accettato: 05 mag 2022

DOI: https://doi.org/10.2478/ejthr-2022-0006

Parole chiaveCreative tourism, Slovakia, demand side, domestic tourists, questionnaire survey, clustering, product development

© 2022 László Csapó et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Figure 1:

Figure 2:

The average ranking of creative events by respondents.

Summary of the general data of the respondents of the questionnaire survey.

Parole chiave
Creative tourism, Slovakia, demand side, domestic tourists, questionnaire survey, clustering, product development