Decision-making Model Construction of Enterprise Marketing Outlet Resource Allocation by Integrating Fuzzy Logic
e
03 set 2024
INFORMAZIONI SU QUESTO ARTICOLO
Pubblicato online: 03 set 2024
Ricevuto: 26 mar 2024
Accettato: 19 lug 2024
DOI: https://doi.org/10.2478/amns-2024-2616
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© 2024 Xiaoyan Ma et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Ma, Xiaoyan
School of Economics and Management, Shaanxi University of Science and TechnologyXi’an, China
Xi’an Siyuan University, Marketing Strategy Research and Consulting Center for Higher EducationXi’an, China
Xi’an Siyuan UniversityChina
Xue, Jian
School of Economics and Management, Shaanxi University of Science and Technology, University Park of Weiyang DistrictXi’an, China