Decision-making Model Construction of Enterprise Marketing Outlet Resource Allocation by Integrating Fuzzy Logic
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03 sept 2024
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Publicado en línea: 03 sept 2024
Recibido: 26 mar 2024
Aceptado: 19 jul 2024
DOI: https://doi.org/10.2478/amns-2024-2616
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© 2024 Xiaoyan Ma et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Ma, Xiaoyan
School of Economics and Management, Shaanxi University of Science and TechnologyXi’an, China
Xi’an Siyuan University, Marketing Strategy Research and Consulting Center for Higher EducationXi’an, China
Xi’an Siyuan UniversityChina
Xue, Jian
School of Economics and Management, Shaanxi University of Science and Technology, University Park of Weiyang DistrictXi’an, China