<abstract xmlns="http://www.w3.org/1999/xhtml"><p>This study focusing on local food restaurants aims to evaluate the variables that influence consumers’ restaurant selection, and the most important variables that need to be addressed by those establishment managers. With this assessment it will be possible to structure different strategies which enterprises can resort to in order to obtain management advantages.</p><p>A management model based on selection variables and how restaurants can influence the choice process is proposed in this article. Therefore, it is possible to maximise profit and the number of customers, to increase service quality, to create new services and dishes, to define strategic promotion plans, and to produce effective corrective measures.</p></abstract>

This study focusing on local food restaurants aims to evaluate the variables that influence consumers’ restaurant selection, and the most important variables that need to be addressed by those establishment managers. With this assessment it will be possible to structure different strategies which enterprises can resort to in order to obtain management advantages.A management model based on selection variables and how restaurants can influence the choice process is proposed in this article. Therefore, it is possible to maximise profit and the number of customers, to increase service quality, to create new services and dishes, to define strategic promotion plans, and to produce effective corrective measures.

Consumer profile of Portuguese local food restaurants

Polytechnic Institute of Leiria / School of Tourism and Maritime Technology, Peniche,

Extremadura University /Business Management and Sociology Department, Badajoz,

European Journal of Tourism, Hospitality and Recreation

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Consumer profile of Portuguese local food restaurants"}

This study focusing on local food restaurants aims to evaluate the variables that influence consumers’ restaurant selection, and the most important variables...

Consumer profile of Portuguese local food restaurants

Pubblicato online: 28 dic 2016

Pagine: 112 - 116

Ricevuto: 20 ott 2014

Accettato: 22 feb 2015

DOI: https://doi.org/10.1515/ejthr-2016-0013

Parole chiave
Local food restaurant, Consumer profile, Restaurant selection, Management implications

© 2016 Cátia Siopa et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Consumer profile of Portuguese local food restaurants

Pubblicato online: 28 dic 2016

Pagine: 112 - 116

Ricevuto: 20 ott 2014

Accettato: 22 feb 2015

DOI: https://doi.org/10.1515/ejthr-2016-0013

Parole chiaveLocal food restaurant, Consumer profile, Restaurant selection, Management implications

© 2016 Cátia Siopa et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Parole chiave
Local food restaurant, Consumer profile, Restaurant selection, Management implications