The effects of individual internal versus external reference prices on consumer decisions for pay-what-you-want payments
e
01 apr 2019
INFORMAZIONI SU QUESTO ARTICOLO
Pubblicato online: 01 apr 2019
Pagine: 1 - 17
DOI: https://doi.org/10.1515/ceej-2018-0001
Parole chiave
© 2017 A. Kukla-Gryz, K. Zagórska, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Kukla-Gryz, Anna
Faculty of Economic Sciences, University of WarsawWarsaw, Poland
Zagórska, Katarzyna
Faculty of Economic Sciences, University of WarsawWarsaw, Poland