The effects of individual internal versus external reference prices on consumer decisions for pay-what-you-want payments
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01. Apr. 2019
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Online veröffentlicht: 01. Apr. 2019
Seitenbereich: 1 - 17
DOI: https://doi.org/10.1515/ceej-2018-0001
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© 2017 A. Kukla-Gryz, K. Zagórska, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Kukla-Gryz, Anna
Faculty of Economic Sciences, University of WarsawWarsaw, Poland
Zagórska, Katarzyna
Faculty of Economic Sciences, University of WarsawWarsaw, Poland