The effects of individual internal versus external reference prices on consumer decisions for pay-what-you-want payments

Publicado en línea: 01 abr 2019

Páginas: 1 - 17

DOI: https://doi.org/10.1515/ceej-2018-0001

Palabras clave

Pay-what-you-want, cultural goods, quality uncertainty, reference price, experience goods

© 2017 A. Kukla-Gryz, K. Zagórska, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.