<abstract xmlns="http://www.w3.org/1999/xhtml">

<bold>Aim/purpose</bold> – The purpose of this study is to investigate the impact of HRM practices on OCB-I (altruism and courtesy) and OCB-O (sportsmanship, conscientiousness, and civic virtue) by examining the mediating role of organizational justice perceptions (i.e., distributional, procedural, and interactional justice) and the moderating role of gender.
<bold>Design/methodology/approach</bold> – The study is based on a national sample of 10 organizations from the banking industry in Kosovo and data were obtained from 459 employees. The statistical method involved regression analyses by constructing 14 different models through controlling demographics and the Sobel test for testing the moderator hypotheses.
<bold>Findings</bold> – The findings of the study suggest that there are positive relations between HRM practices and both OCB-I and OCB-O. Additionally, HRM practices show positive relations with justice perceptions, while justice perceptions show positive relations with both OCB-I and OCB-O. Furthermore, justice perceptions play a mediating role in the relationship between HRM practices and both OCB-I and OCB-O. Gender moderates the relationship between HRM practices and justice perceptions, showing a positive relationship for females but a negative one for males. Lastly, gender also moderates the relationship between justice perceptions and OCB-O, being positive for males but negative for females.
<bold>Research implications/limitations</bold> – Limitations of this study include uncertainties in determining the most suitable HRM practices for assessing their impact on OCBs, potential method bias from the limited sample, and limited generalizability beyond Kosovo’s banking sector due to cultural variations.
<bold>Originality/value/contribution</bold> – This study provides a comprehensive understanding of HRM practices, organizational justice, and OCBs within Kosovo’s banking sector. The findings not only contribute to theoretical knowledge but also offer practical insights for Kosovan commercial banks, emphasizing the importance of evaluating HRM practices and justice perceptions to enhance employee behaviors crucial for organizational success.
</abstract>

University of Applied Sciences in Ferizaj

Department of Business, Administration Baskent University

The impact of HRM practices on OCB-I and OCB-O, with mediating roles of organizational justice perceptions: Moderating roles of gender

<abstract xmlns="http://www.w3.org/1999/xhtml">

<bold>Aim/purpose</bold> – The study delves into the creation and the experience of interactive children’s narratives based on poetry, examining the emerging role of artificial intelligence (AI) as a collaborative partner in storytelling for children. The research questions are: 1) What are the experiences of readers, specifically children’s guardians, with interactive narratives based on children’s poetry?; 2) How do children’s guardians experience inter-active stories co-generated in real-time through conversations with artificial intelligence?; 3) Is it feasible to create a satisfying narrative for children from a specific set of images through the use of AI technology?
<bold>Design/methodology/approach</bold> – This paper synthesizes findings from the following studies: a) Qualitative analysis of interactive narratives based on Stanisław Jachowicz’s poems, involving a comprehensive online questionnaire survey, with 80 respondents participating in the latest study; b) An evaluative study focused on real-time interactions with AI-generated interactive narratives based on Stanisław Jachowicz’s poems. This involved 12 participants who provided detailed feedback on their experience; c) An autoethnographic study exploring the creative process of generating children’s narratives from a set of images using AI.
<bold>Findings</bold> – The findings from the exploratory studies suggested that interactive narratives based on poetry would be beneficial for education and the promotion of reading. The interactive narrative can be simply designed (simple mechanics, simple options) and nevertheless, it can evoke a positive user experience. The constructs of telepresence and player agency apply not only to the interactive narrative and the poem that serves as its foundation. The evaluation of the interactive narrative generated by ChatGPT was positive, both as real-time interactive storytelling experienced by the reader with AI and as the interactive narrative created based on a set of images. In the process of generating interactive narratives during real-time interactions, ensuring safety, reliability, and trustworthiness for children is a crucial aspect.
<bold>Research implications/limitations</bold> – The research suggests that educational organizations can benefit from introducing interactive narratives based on poetry into children’s curricula. Furthermore, artificial intelligence can be effectively utilized in creating such content, both in the form of traditional interactive narratives presented to children and in real-time interactions with AI. However, it is also important for organizations to develop tools for monitoring children’s safety.
<bold>Originality/value/contribution</bold> – This paper sheds light on the reader’s experience with interactive narratives based on poetry and highlights the transformative impact of AI on reading and writing in children’s literature, emphasizing how significantly the roles of writers and readers have changed with the introduction of AI. The swift evolution of artificial intelligence raises concerns that vital literary participants – including authors, researchers, publishers, and readers – may not grasp the essential skills and knowledge for utilizing AI. This paper can be helpful for these groups as it provides clues on how to produce good prompts, leading to the creation of children’s narratives.
</abstract>

Empirical insights into traditional and AI-enhanced interactive narratives based on children’s fables

<abstract xmlns="http://www.w3.org/1999/xhtml">

<bold>Aim/purpose</bold> – In line with the general trend of digitalization and changing customers’ needs and preferences, insurance companies have increasingly applied digital technology to their business. This digital transformation should enhance insurance companies’ efficiency and provide further advantages. Therefore, this study’s main aim is to analyze the current relationship between the digital maturity of Croatian non-life insurers and their efficiency.
<bold>Design/methodology/approach</bold> – The empirical analysis is based on the data collected via an online survey on a sample of Croatian non-life insurers and from the insurance companies’ financial statements. The data was analyzed using the Digital Maturity Model 5.0 by Forrester Research, Inc., Data Envelopment Analysis, and correlation analysis.
<bold>Findings</bold> – The surveyed Croatian non-life insurance companies have achieved the second level of a four-level digital maturity scale, on average. Although the digital transformation of insurance companies is a promising efficiency driver, the current level of digital maturity of Croatian non-life insurance companies is not positively related to their efficiency.
<bold>Research implications/limitations</bold> – The research has implications for insurance companies regarding their path of digital transformation, as well as for the regulators establishing an adequate regulatory framework to encourage the digital development of insurance companies. The objective limits of the research refer to the means of measuring digital maturity and the sample size. The research is limited to the Croatian insurance market.
<bold>Originality/value/contribution</bold> – Analysis of the efficiency of insurance companies from the information technology perspective is rare in the academic literature, and this issue has not been investigated using a sample of Croatian insurers. The research contributes to advancing knowledge on the relationship between digital maturity and insurance companies’ efficiency.1
</abstract>

Department of Finance Faculty of Economics

Department of Economics Faculty of Economics

The relationship between the digital maturity and efficiency of Croatian non-life insurers: Exploratory research

<abstract xmlns="http://www.w3.org/1999/xhtml">

<bold>Aim/purpose</bold> – The study aims to investigate the role of organizational commitment as a mediator between internal marketing and job performance.
<bold>Design/methodology/approach</bold> – For this purpose, data were collected from 239 personnel working in the textile sector in Turkiye’s Organized Industrial Zone. The data obtained from the participants through the survey method were examined by explanatory factor analysis, descriptive statistics, correlation, and bootstrap regression analyses.
<bold>Findings</bold> – The findings of the research clearly show that internal marketing practices have a significant impact on job performance. Internal marketing variable explained 52.24% of the change in organizational commitment. However, it has been revealed that organizational commitment has a partial mediating role in the relationship between internal marketing practices and job performance.
<bold>Research implications/limitations</bold> – This study has limitations in taking samples from Turkiye, focusing on the textile industry, and using the convenience sampling method.
<bold>Originality/value/contribution</bold> – These results strongly support the argument that internal marketing practices further increase job performance through organizational commitment.
</abstract>

Business Department Faculty of Economics and Administrative Sciences

Business Department, Faculty of Economics and Administrative Sciences

The mediating role of organizational commitment in the relationship between internal marketing and job performance: Application in Turkiye

<abstract xmlns="http://www.w3.org/1999/xhtml">

<bold>Aim/purpose</bold> – This paper aims to explore both fuel sales forecasting and the business ecosystem, subsequently reversing the focus to examine the business ecosystem in the context of fuel sales forecasting. Accompanying this research objective are the following research questions: 1) Does the order in which the topics of “business ecosystems” and “fuel sales forecasting” are searched affect the search results? 2) Which keywords frequently co-occur in publications related to “business ecosystems” and “fuel sales forecasting”? 3) What is the relationship between the terms “fuel sales forecasting” and “business ecosystem”?
<bold>Design/methodology/approach</bold> – The study employs a hybrid review methodology, utilizing specific queries within the Scopus database to identify research themes and motifs. This hybrid form of literature review integrates the tenets of both bibliometric and structured reviews. In this study, the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework was employed. The visual analysis was conducted using VOSviewer bibliometric software, with a focus on keywords relevant to the relationship between fuel sales forecasting and business ecosystem terms.
<bold>Findings</bold> – Key findings include the identification of co-occurring keywords in fuel sales forecasting and business ecosystem theory literature. The study reveals research gaps and potential areas for future study in business ecosystems, highlighting the impact of fuel sales forecasting in various economic sectors beyond traditional ones, like forestry, agriculture, and fisheries. Utilizing a hybrid literature study research method, the paper analyses data from scientific publications in the Scopus database and employs VOSviewer software to develop bibliometric maps of keyword co-occurrences.
<bold>Research implications/limitations</bold> – The research underscores the broad implications of fuel sales forecasting within a business ecosystem context and identifies areas lacking in-depth study. This study maps scientific publications, identifying the intellectual structure and current research trends. This study contributes to the understanding of fuel sales forecasting within the business ecosystem context as a part of the energy sector transition.
<bold>Originality/value/contribution</bold> – This paper contributes to the field of science and practice by identifying research areas integrating fuel sales forecasting within the business ecosystem construct. It indicates future promising research avenues for researchers and industry professionals, aiming to guide ongoing research. The article addresses a significant theme that warrants scholarly attention. This study allows researchers to define the research gaps covered by published articles and indicate the directions of scientific development.
</abstract>

Department of Process Management Faculty of Business and Management

Wroclaw University of Economics and Business

Department of Advanced Research in Management Faculty of Business and Management

Identification of research areas in fuel sales forecasting within the business ecosystem context: A review, theoretical synthesis, and extension

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Volume 46 (2024): Issue 1 (January 2024)

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Journal of Economics and Management

JEM Flyer   Special Section Flyer - 46 (2024) - Economic Implications of Adopting Technology For Sustainable Business Practices   Journal of Economics and Management (JEM) is an internationally recognized, peer-reviewed, multidisciplinary journal that covers a wide range of topics in economics, management, business, and finance. The journal also explores certain information systems and technology, sociological, and communication issues within these areas. The journal provides a forum for academics and professionals to share the latest developments and advances in the knowledge and practice of these fields. It aims to foster the exchange of ideas on a range of important subjects and to provide a stimulus for research and further development of science.  JEM publishes original high-quality papers that contribute to the development of conceptual, theoretical, and empirical research. Generally, JEM accepts three types of papers: Original papers, Review papers, and Research notes.  Papers range from empirical studies with practical application, to examinations of theoretical and methodological issues, and reviews of the literature in economics, management, and finance.  JEM publishes one issue per year and operates on a continuous publication model.  All submissions are double-blind refereed.  To publish in JEM, authors are not required to pay an Article Processing Charge.   JEM is the official journal of the University of Economics in Katowice, Poland. It was founded in 2003.  Please visit JEM official website site to find the previously published papers.  JEM regulations and requirementsJEM Publishing ProcedureJEM Publication Ethics StatementJEM Instructions for AuthorsJEM Instructions for Reviewers  Acceptance Rate   In 2023 – 19%  In 2022 – 21%  In 2021 – 19%  In 2020 – 17%  In 2019 – 20%  In 2018 – 31%  In 2017 – 56%   Metrics   Google Scholar  Citations in WoS  Citations in Scopus  Other indicators    Polish Government Financial Support  The budget funds allocated to the project Development of Scientific Journals for JEM amount to PLN 70,406 for 2022-2024. The project aims at supporting JEM in the implementation of its strategy based on the three basic values:   the high publication standards;  the prestige in the international scientific community; and  the impact on scientific discourse and science progress.    Archiving  Sciendo archives the contents of this journal in Portico - digital long-term preservation service of scholarly books, journals and collections.  Plagiarism Policy  The editorial board is participating in a growing community of Similarity Check System's users in order to ensure that the content published is original and trustworthy. Similarity Check is a medium that allows for comprehensive manuscripts screening, aimed to eliminate plagiarism and provide a high standard and quality peer-review process.   JEM Identifierse-ISSN 2719-9975ISSN 1732-1948DOI 10.22367/jem 

Journal of Economics and Management

Volume 46 (2024): Issue 1 (January 2024)

Original papers

The impact of HRM practices on OCB-I and OCB-O, with mediating roles of organizational justice perceptions: Moderating roles of gender

Empirical insights into traditional and AI-enhanced interactive narratives based on children’s fables

The relationship between the digital maturity and efficiency of Croatian non-life insurers: Exploratory research

The mediating role of organizational commitment in the relationship between internal marketing and job performance: Application in Turkiye

Review papers

Identification of research areas in fuel sales forecasting within the business ecosystem context: A review, theoretical synthesis, and extension

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