Magazine et Edition

Volume 67 (2022): Edition 3 (December 2022)

Volume 67 (2022): Edition 2 (August 2022)

Volume 67 (2022): Edition 1 (April 2022)

Volume 66 (2021): Edition 3 (December 2021)

Volume 66 (2021): Edition 2 (August 2021)

Volume 66 (2021): Edition 1 (April 2021)

Volume 65 (2020): Edition 3 (December 2020)

Volume 65 (2020): Edition 2 (August 2020)

Volume 65 (2020): Edition 1 (April 2020)

Volume 64 (2019): Edition 3 (December 2019)

Volume 64 (2019): Edition 2 (August 2019)

Volume 64 (2019): Edition 1 (April 2019)

Volume 63 (2018): Edition 3 (December 2018)

Volume 63 (2018): Edition 2 (August 2018)

Volume 63 (2018): Edition 1 (April 2018)

Volume 62 (2017): Edition 3 (December 2017)

Volume 62 (2017): Edition 2 (August 2017)

Volume 62 (2017): Edition 1 (April 2017)

Volume 61 (2016): Edition 3 (December 2016)

Détails du magazine
Format
Magazine
eISSN
2065-9644
Première publication
06 Mar 2016
Période de publication
3 fois par an
Langues
Anglais

Chercher

Volume 66 (2021): Edition 2 (August 2021)

Détails du magazine
Format
Magazine
eISSN
2065-9644
Première publication
06 Mar 2016
Période de publication
3 fois par an
Langues
Anglais

Chercher

5 Articles
Accès libre

The Main Determinants of Development –PLS Path Analysis Applied to the Factors of Endogenous Development

Publié en ligne: 06 Sep 2021
Pages: 1 - 24

Résumé

Abstract

Many empirical analyses have been based on the theory of endogenous development, referring to the utilisation of given resources and providing the framework of quantitative analysis. The concept can be especially important in the case of less favoured and/or rural areas. However, the empirical analyses of this widely used theory often neglect the countryside or lay minimal focus on them. The research project presented here investigates the key factors of endogenous development and their presence in the rural districts of Hungary. The main aim of the paper is the examination and explanation of the effects of each capital on development. The study provides a review of the academic literature of development theories, as well as the understanding and development of the concept over the last few decades. The paper briefly addresses the delimitation of the Hungarian countryside, and it also proposes a regression model for the explanation of development, including latent variables symbolising the forms of capital. The model is examined by applying partial least squares (PLS) path analysis, which shows the connections between each form of capital through a dynamic approach. The analysis conducted for the years of 2009, 2013 and 2017 indicates that the relationship between the capitals is defined by temporal differences. Similar interactions can be seen between the capitals in 2009 and 2013, but 2017 shows a completely different system of relations. Hence, the findings show that, in a rural context, the relations between the forms of capital vary considerably over time.

Mots clés

  • rural districts of Hungary
  • endogenous development
  • PLS Path Analysis

JEL Classification

  • C31
  • O18
  • R11
Accès libre

Female Stereotypes in Romanian Advertising: An Interpretative Content Analysis

Publié en ligne: 06 Sep 2021
Pages: 25 - 37

Résumé

Abstract

Advertising, by its accessibility, is incredibly powerful in spreading stereotypical representations. The way women are portrayed in advertising in different countries and cultures has been a subject of research for more decades. The paper aims to examine the way women are portrayed in advertising campaigns in Romania. The study focuses on finding the stereotypes used and their characteristics by qualitatively analyzing ads from brands’ YouTube channels. We identified seven stereotypes and the analysis shows that women portrayals are idealized in Romanian advertising. Although there are some modern approaches to the representations, ads do not reflect contemporary female roles. The most frequent stereotype is the Next-Door Woman, a stereotype that emphasis on the cuteness of the woman, not on her intelligence. Romanian brands’ advertising lacks campaigns promoting women empowerment.

Mots clés

  • female stereotypes
  • women portrayal
  • advertising
  • Romania

JEL Classification

  • M31
  • M37
Accès libre

Measuring Experience in International Business: A Systematic Literature Review

Publié en ligne: 06 Sep 2021
Pages: 38 - 55

Résumé

Abstract

The paper explores the indicators that measure the experience in international business. Literature review was used to ascertain the state of the art of the existing indexes and theories. The internationalisation of businesses is a fundamental strategic step to increase companies' competitive advantage and profits. Nevertheless, even though internationalisation is widely accepted as an important source of value for companies and is a broad object of investigation, there is still much to study about how to measure experience at the level of international business. The absence of a coherent approach to measure experience in international businesses in past empirical studies made it difficult to create a solution with theoretical concepts that would support further studies in this matter. The results are not contradictory, but complementary, as, through individual internationalization indicators, it is possible to evolve and create indices, such as the Transnationality Index or the Transnational Activities Spread Index. The biggest constraint on the analysed indices is the fact that they focus mainly on the internationalisation of transnational companies and the type of data that was used to build the indexes (secondary data). However, by studying international experience through the number of years and the network spread, it is possible to overcome some of the existing challenges.

Mots clés

  • international experience
  • internationalisation experience
  • business experience
  • international business experience

JEL Classification

  • M16
  • F23
  • F20
Accès libre

The Relationship Between Job Satisfaction and the Congruence of Desired and Perceived Job Attributes: An Exploratory Study of IT Professionals

Publié en ligne: 06 Sep 2021
Pages: 56 - 73

Résumé

Abstract

The main purpose of this study was to investigate whether employee job satisfaction is associated with the congruence between desired and perceived job attributes. The desired and perceived levels of 30 job attributes were measured on employees from a large Information Technology (IT) company based in Romania. Results indicate that employees who experience congruence between desired and perceived job attributes have higher levels of overall job satisfaction, confirming the assumptions of the value congruence theory. In addition, the results of this study show that employee job satisfaction is associated with both intrinsic and extrinsic factors i.e., job attributes. This indicates that extrinsic factors can also be a source of job satisfaction, the same as intrinsic factors, which is contrary to what Herzberg's motivation-hygiene theory assumes.

Mots clés

  • job attributes
  • job satisfaction
  • the value congruence theory
  • IT professionals
  • newly-hired

JEL Classification

  • J24
  • M15
Accès libre

Co-Workers Support and Job Performance

Publié en ligne: 06 Sep 2021
Pages: 74 - 86

Résumé

Abstract

In the context of a global pandemic affecting businesses worldwide, management focus is oriented to what would enhance the employees’ work performance even in crisis situations. This paper aims to identify, explore and explain the relationships between social support, task performance and organizational citizenship behaviour as well as different demographic data which might influence these variables. The final goal is to propose relevant solutions and recommendations for managers and practitioners in human resources which could be easily applied and have a major impact on individual performance as well as on the overall performance of the organization. The quantitative research is based on a sociological survey consisting of two standardized questionnaires based on tested Likert scales measuring co-workers perceived support, employees’ task performance and organizational citizenship behaviour. The sample consists of 300 pairs of employees and their direct supervisors working in services companies based in Romania. The survey’s results are analysed by performing correlation and regression analyses in JASP 0.14.1.0 free software. The results show positive relationships between the variables yet it proves that co-workers’ support is not relevant for task performance. Valuable information regarding OCB and task performance can be added to the previous job performance research. Statistically significant relationships with demographic data could not be obtained. Further studies might consider a larger sample consisting of Europeans in more than one country as well as comparative analyses between countries and companies’ fields of activity.

Mots clés

  • workplace social support
  • task performance
  • organizational citizenship behaviour
  • extra-role performance
  • co-workers support

JEL Classification

  • M12
5 Articles
Accès libre

The Main Determinants of Development –PLS Path Analysis Applied to the Factors of Endogenous Development

Publié en ligne: 06 Sep 2021
Pages: 1 - 24

Résumé

Abstract

Many empirical analyses have been based on the theory of endogenous development, referring to the utilisation of given resources and providing the framework of quantitative analysis. The concept can be especially important in the case of less favoured and/or rural areas. However, the empirical analyses of this widely used theory often neglect the countryside or lay minimal focus on them. The research project presented here investigates the key factors of endogenous development and their presence in the rural districts of Hungary. The main aim of the paper is the examination and explanation of the effects of each capital on development. The study provides a review of the academic literature of development theories, as well as the understanding and development of the concept over the last few decades. The paper briefly addresses the delimitation of the Hungarian countryside, and it also proposes a regression model for the explanation of development, including latent variables symbolising the forms of capital. The model is examined by applying partial least squares (PLS) path analysis, which shows the connections between each form of capital through a dynamic approach. The analysis conducted for the years of 2009, 2013 and 2017 indicates that the relationship between the capitals is defined by temporal differences. Similar interactions can be seen between the capitals in 2009 and 2013, but 2017 shows a completely different system of relations. Hence, the findings show that, in a rural context, the relations between the forms of capital vary considerably over time.

Mots clés

  • rural districts of Hungary
  • endogenous development
  • PLS Path Analysis

JEL Classification

  • C31
  • O18
  • R11
Accès libre

Female Stereotypes in Romanian Advertising: An Interpretative Content Analysis

Publié en ligne: 06 Sep 2021
Pages: 25 - 37

Résumé

Abstract

Advertising, by its accessibility, is incredibly powerful in spreading stereotypical representations. The way women are portrayed in advertising in different countries and cultures has been a subject of research for more decades. The paper aims to examine the way women are portrayed in advertising campaigns in Romania. The study focuses on finding the stereotypes used and their characteristics by qualitatively analyzing ads from brands’ YouTube channels. We identified seven stereotypes and the analysis shows that women portrayals are idealized in Romanian advertising. Although there are some modern approaches to the representations, ads do not reflect contemporary female roles. The most frequent stereotype is the Next-Door Woman, a stereotype that emphasis on the cuteness of the woman, not on her intelligence. Romanian brands’ advertising lacks campaigns promoting women empowerment.

Mots clés

  • female stereotypes
  • women portrayal
  • advertising
  • Romania

JEL Classification

  • M31
  • M37
Accès libre

Measuring Experience in International Business: A Systematic Literature Review

Publié en ligne: 06 Sep 2021
Pages: 38 - 55

Résumé

Abstract

The paper explores the indicators that measure the experience in international business. Literature review was used to ascertain the state of the art of the existing indexes and theories. The internationalisation of businesses is a fundamental strategic step to increase companies' competitive advantage and profits. Nevertheless, even though internationalisation is widely accepted as an important source of value for companies and is a broad object of investigation, there is still much to study about how to measure experience at the level of international business. The absence of a coherent approach to measure experience in international businesses in past empirical studies made it difficult to create a solution with theoretical concepts that would support further studies in this matter. The results are not contradictory, but complementary, as, through individual internationalization indicators, it is possible to evolve and create indices, such as the Transnationality Index or the Transnational Activities Spread Index. The biggest constraint on the analysed indices is the fact that they focus mainly on the internationalisation of transnational companies and the type of data that was used to build the indexes (secondary data). However, by studying international experience through the number of years and the network spread, it is possible to overcome some of the existing challenges.

Mots clés

  • international experience
  • internationalisation experience
  • business experience
  • international business experience

JEL Classification

  • M16
  • F23
  • F20
Accès libre

The Relationship Between Job Satisfaction and the Congruence of Desired and Perceived Job Attributes: An Exploratory Study of IT Professionals

Publié en ligne: 06 Sep 2021
Pages: 56 - 73

Résumé

Abstract

The main purpose of this study was to investigate whether employee job satisfaction is associated with the congruence between desired and perceived job attributes. The desired and perceived levels of 30 job attributes were measured on employees from a large Information Technology (IT) company based in Romania. Results indicate that employees who experience congruence between desired and perceived job attributes have higher levels of overall job satisfaction, confirming the assumptions of the value congruence theory. In addition, the results of this study show that employee job satisfaction is associated with both intrinsic and extrinsic factors i.e., job attributes. This indicates that extrinsic factors can also be a source of job satisfaction, the same as intrinsic factors, which is contrary to what Herzberg's motivation-hygiene theory assumes.

Mots clés

  • job attributes
  • job satisfaction
  • the value congruence theory
  • IT professionals
  • newly-hired

JEL Classification

  • J24
  • M15
Accès libre

Co-Workers Support and Job Performance

Publié en ligne: 06 Sep 2021
Pages: 74 - 86

Résumé

Abstract

In the context of a global pandemic affecting businesses worldwide, management focus is oriented to what would enhance the employees’ work performance even in crisis situations. This paper aims to identify, explore and explain the relationships between social support, task performance and organizational citizenship behaviour as well as different demographic data which might influence these variables. The final goal is to propose relevant solutions and recommendations for managers and practitioners in human resources which could be easily applied and have a major impact on individual performance as well as on the overall performance of the organization. The quantitative research is based on a sociological survey consisting of two standardized questionnaires based on tested Likert scales measuring co-workers perceived support, employees’ task performance and organizational citizenship behaviour. The sample consists of 300 pairs of employees and their direct supervisors working in services companies based in Romania. The survey’s results are analysed by performing correlation and regression analyses in JASP 0.14.1.0 free software. The results show positive relationships between the variables yet it proves that co-workers’ support is not relevant for task performance. Valuable information regarding OCB and task performance can be added to the previous job performance research. Statistically significant relationships with demographic data could not be obtained. Further studies might consider a larger sample consisting of Europeans in more than one country as well as comparative analyses between countries and companies’ fields of activity.

Mots clés

  • workplace social support
  • task performance
  • organizational citizenship behaviour
  • extra-role performance
  • co-workers support

JEL Classification

  • M12

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