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  3. CHAPTER 5. CURRENT TRENDS IN INTEGRATED MARKETING COMMUNICATION

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CONSUMER's Cover Image
CONSUMER
Format
Livre
ISBN
978-83-66675-24-7
Première publication
20 Dec 2020
Langues
Anglais
Copyright
© 2020 Sciendo

CHAPTER 5. CURRENT TRENDS IN INTEGRATED MARKETING COMMUNICATION

access type Nécessite une authentification
Publié en ligne le: 18 Nov 2020
Format
Livre
ISBN
978-83-66675-24-7
Première publication
20 Dec 2020
Langues
Anglais
Copyright
© 2020 Sciendo

access typeFrontmatter

access typePREFACE

access typeCONTENTS

access typeCHAPTER 1. BRAND ACTIVISM IN THE NEW MEDIA AGE: USA AND TURKEY SAMPLES

access typeCHAPTER 2. SERVICE FAILURE AND SERVICE RECOVERY IN THE CONTEXT OF CUSTOMER RELATIONS AND COMMUNICATION

access typeCHAPTER 3. THE ROLE OF SOCIAL MEDIA ON TOURISM MARKETING

access typeCHAPTER 4. ADVERTISING POSTERS AND COMMUNICATION THROUGH METAPHORS

access typeCHAPTER 5. CURRENT TRENDS IN INTEGRATED MARKETING COMMUNICATION

access typeCHAPTER 6. THE ROLE OF SMART PACKAGING IN COMMUNICATING WITH THE CONSUMER

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