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  1. Pagina principale
  2. CONSUMER
  3. CHAPTER 5. CURRENT TRENDS IN INTEGRATED MARKETING COMMUNICATION

Capitolo

Libro Dettagli

CONSUMER's Cover Image
CONSUMER
Formato
Libro
ISBN
978-83-66675-24-7
Pubblicato per la prima volta
20 Dec 2020
Lingue
Inglese
Copyright
© 2020 Sciendo

CHAPTER 5. CURRENT TRENDS IN INTEGRATED MARKETING COMMUNICATION

access type Richiede l'autenticazione
Pubblicato online il: 18 Nov 2020
Formato
Libro
ISBN
978-83-66675-24-7
Pubblicato per la prima volta
20 Dec 2020
Lingue
Inglese
Copyright
© 2020 Sciendo

access typeFrontmatter

access typePREFACE

access typeCONTENTS

access typeCHAPTER 1. BRAND ACTIVISM IN THE NEW MEDIA AGE: USA AND TURKEY SAMPLES

access typeCHAPTER 2. SERVICE FAILURE AND SERVICE RECOVERY IN THE CONTEXT OF CUSTOMER RELATIONS AND COMMUNICATION

access typeCHAPTER 3. THE ROLE OF SOCIAL MEDIA ON TOURISM MARKETING

access typeCHAPTER 4. ADVERTISING POSTERS AND COMMUNICATION THROUGH METAPHORS

access typeCHAPTER 5. CURRENT TRENDS IN INTEGRATED MARKETING COMMUNICATION

access typeCHAPTER 6. THE ROLE OF SMART PACKAGING IN COMMUNICATING WITH THE CONSUMER

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