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The Next Frontier in Intelligent Augmentation: Human-Machine Collaboration in Strategic Marketing Decision-Making

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Matthias Unfried

Matthias Unfried

| 26 oct. 2022

NIM Marketing Intelligence Review's Cover Image

NIM Marketing Intelligence Review

Édition 14 (2022): Edition 2 (November 2022)

MarTech and SalesTech

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Publié en ligne: 26 oct. 2022

Pages: 49 - 53

DOI: https://doi.org/10.2478/nimmir-2022-0017

Mots clés
Human-Machine Collaboration, Artificial Intelligence (AI), Decision-Making, Marketing Strategy, Smart Machines

© 2022 Nina Hesel et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

eISSN:: 2628-166X
Langue:: Anglais

Périodicité:: 2 fois par an
Sujets de la revue:: Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other

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