The Dynamism of the Environment — The Impact on Service Company Competitive Advantage from a CRM Dynamic Capabilities Perspective
Anetta Pukas
Department of Marketing, Faculty of Management, Wroclaw University of Economics and BusinessWrocław, Poland
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17 sept. 2023
À propos de cet article
Catégorie d'article: Research Article
Publié en ligne: 17 sept. 2023
Pages: 101 - 122
Reçu: 22 mars 2023
Accepté: 14 août 2023
DOI: https://doi.org/10.2478/minib-2023-0017
Mots clés
© 2023 Anetta Pukas, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Pukas, Anetta
Department of Marketing, Faculty of Management, Wroclaw University of Economics and BusinessWrocław, Poland