The Dynamism of the Environment — The Impact on Service Company Competitive Advantage from a CRM Dynamic Capabilities Perspective
Anetta Pukas
Department of Marketing, Faculty of Management, Wroclaw University of Economics and BusinessWrocław, Poland
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17 sept 2023
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Categoría del artículo: Research Article
Publicado en línea: 17 sept 2023
Páginas: 101 - 122
Recibido: 22 mar 2023
Aceptado: 14 ago 2023
DOI: https://doi.org/10.2478/minib-2023-0017
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© 2023 Anetta Pukas, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Pukas, Anetta
Department of Marketing, Faculty of Management, Wroclaw University of Economics and BusinessWrocław, Poland