The Effect of Value Co-Creation on Behavioural Intention and Satisfaction with Tourism Resources in Lagos State, Nigeria
| 29 juin 2022
À propos de cet article
Article Category: Research Article
Publié en ligne: 29 juin 2022
Pages: 149 - 158
Reçu: 04 août 2020
Accepté: 09 mars 2021
DOI: https://doi.org/10.2478/ejthr-2021-0014
Mots clés
© 2022 Olalekan A. Tunde-Ajayi, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Visit characteristics
| Frequency of Visit | ||
| First time | 306 | 79.7 |
| Two times | 55 | 14.3 |
| More than three times | 23 | 6.0 |
| Travel Group | ||
| Alone | 32 | 8.3 |
| With Spouse | 62 | 16.1 |
| With Family | 146 | 38.0 |
| With Friends | 109 | 28.4 |
| With tour group | 35 | 9.1 |
| Purpose of Travel | ||
| Pleasure/Holiday | 346 | 90.1 |
| Business | 1 | 0.3 |
| Convention/Meeting | 1 | 0.3 |
| Official | 4 | 1.0 |
| Educational trip | 32 | 8.3 |
| Trip arrangement | ||
| Independent | 302 | 78.6 |
| On a package | 82 | 21.4 |
Sociodemographic characteristics of the respondents
| Gender | ||
| Male | 204 | 53.1 |
| Female | 180 | 46.9 |
| Age | ||
| <18 | 25 | 6.5 |
| 18–25 | 128 | 33.3 |
| 26–35 | 141 | 36.7 |
| 36–45 | 78 | 20.3 |
| >45 | 12 | 3.1 |
| Marital status | ||
| Single | 188 | 49.0 |
| Married | 189 | 49.2 |
| Divorced | 6 | 1.6 |
| Widowed | 1 | 0.3 |
| Educational Background | ||
| Primary Education | 3 | 0.8 |
| Secondary Education | 55 | 14.3 |
| Tertiary Education | 326 | 84.9 |
| Income (₦) | ||
| <100,000 | 90 | 23.4 |
| 100,000–199,000 | 61 | 15.9 |
| 200,000–299,000 | 65 | 16.9 |
| 300,000–399,000 | 31 | 8.1 |
| >400,000 | 137 | 35.7 |
| Occupation | ||
| Civil Servant | 81 | 21.1 |
| Self-employed | 100 | 26.0 |
| Student | 75 | 19.5 |
| Private Sector | 127 | 33.1 |
| Unemployed | 1 | 0.3 |
| Nationality | ||
| Nigerian | 367 | 95.6 |
| Foreigner | 17 | 4.4 |
Relationship between behavioural intention and satisfaction with active participation
| I am willing to pay more to actively participate in activities at this site | 0.445 |
| I will recommend this site and activities to my friends | 0.455 |
| I will revisit this site | 0.453 |
| Level of satisfaction with this site | 0.269 |
Behavioural intention of visitors
| I am satisfied having actively participated | ||||
| Strongly Agree | 237 | 61.7 | 4.48 | 0.768 |
| Agree | 105 | 27.3 | ||
| Neutral | 35 | 9.1 | ||
| Disagree | 4 | 1.0 | ||
| Strongly Disagree | 3 | 0.8 | ||
| I am willing to pay more to actively participate in activities at this site | ||||
| Strongly Agree | 221 | 57.6 | 4.29 | 1.017 |
| Agree | 96 | 25.0 | ||
| Neutral | 35 | 9.1 | ||
| Disagree | 23 | 6.0 | ||
| Strongly Disagree | 9 | 2.3 | ||
| I will recommend this site and activities to others | ||||
| Strongly Agree | 263 | 68.5 | 4.62 | 0.644 |
| Agree | 101 | 26.3 | ||
| Neutral | 16 | 4.2 | ||
| Disagree | 2 | 0.5 | ||
| Strongly Disagree | 2 | 0.5 | ||
| I will revisit this site | ||||
| Strongly Agree | 270 | 70.3 | 4.62 | 0.679 |
| Agree | 91 | 23.7 | ||
| Neutral | 16 | 4.2 | ||
| Disagree | 5 | 1.3 | ||
| Strongly Disagree | 2 | 0.5 | ||
| Level of satisfaction with this site | ||||
| Very satisfied | 186 | 48.4 | 4.39 | 0.722 |
| Moderately satisfied | 178 | 46.4 | ||
| Neutral | 9 | 2.3 | ||
| Slightly dissatisfied | 7 | 1.8 | ||
| Very dissatisfied | 4 | 1.0 | ||
Determinants of Active Participation
| Gender | .082 | .290 | .081 | .776 | 1.086 |
| Age | .211 | .222 | .898 | .343 | 1.234 |
| Marital Status | −.772 | .399 | 3.732 | .053 | .462 |
| Education | −.614 | .353 | 3.016 | .082 | .541 |
| Nationality | .962 | .646 | 2.221 | .136 | 2.617 |
| Residence | .163 | .406 | .160 | .689 | 1.177 |
| Religion | .135 | .298 | .206 | .650 | 1.145 |
| Income | −.024 | .105 | .054 | .816 | .976 |
| Occupation | .013 | .123 | .011 | .915 | 1.013 |
| Frequency of Visit | .442 | .222 | 3.986 | .046 | 1.557 |
| Travel Group | −.241 | .144 | 2.815 | .093 | .786 |
| Purpose of Travel | −.643 | .220 | 8.548 | .003 | .525 |
| Trip arrangement | .850 | .353 | 5.804 | .016 | 2.340 |
| Constant | −.659 | 1.450 | .206 | .650 | .517 |
| Correct prediction (%) | 80.5% | ||||
| Final Model Fit | |||||
| −2 Log Likelihood | 344.850 | ||||
| Nagelkerke R Square | 0.137 |
Active participation by respondents
| Did you actively participate in activities at this site? | ||
| Yes | 309 | 80.5 |
| No | 75 | 19.5 |
| Did you enjoy such activities? | ||
| Yes | 339 | 88.3 |
| No | 45 | 11.7 |
| Does active participation make the destination more interesting? | ||
| Yes | 375 | 97.7 |
| No | 9 | 2.3 |
| Level of active participation in destination activities | ||
| Not involved | 19 | 4.9 |
| Moderately involved | 101 | 26.3 |
| Highly involved | 264 | 68.8 |
Sociodemographic difference in co-creation satisfaction and overall satisfaction
| Sociodemographic variable | t value | t value |
| Gender | −0.303 | 3.563 |
| Nationality | 2.336 |
3.234 |
| Residence | 1.944 | 3.053 |
| F value | F value | |
| Age | 2.427 |
8.810 |
| Marital status | 1.048 | 4.485 |
| Education | 3.349 |
1.656 |
| Religion | 2.488 | 1.628 |
| Income | 2.052 | 1.056 |
| Occupation | 1.583 | 2.203 |