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Publicado en línea: 26 oct 2022
Páginas: 37 - 41
DOI: https://doi.org/10.2478/nimmir-2022-0015
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© 2022 Jochen Wirtz et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Jochen Wirtz
Professor of Marketing, National University of Singapore,
Stefanie Paluch
Professor of Services and Technology Marketing
RWTH Aachen UniversityGermany
Werner Kunz
Professor of Marketing, University of Massachusetts Boston,
USA